# Brightening Squalane Serums Biossance's Dark Spot Serum Combines Hydrating & Brightening Solutions By Laura McQuarrie | Published 2020-12-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dark-spot-serum References: [thezoereport](https://www.thezoereport.com/p/31-new-december-2020-beauty-launches-that-will-remind-you-to-prioritize-self-care-47199958) & [biossance](https://biossance.com/) At a time when people are dealing with maskne and the dark spots that often follow the appearance of blemishes, [Biossance](https://www.trendhunter.com/trends/brightening-eye-serum) is expanding its 100% plant-based squalane skincare line to include the Squalane + Vitamin C Dark Spot Serum. The targeted treatment is ideal for dealing with pigmentation issues, including not just dark spots but also [hyperpigmentation, discoloration](https://www.trendhunter.com/trends/targeted-hyperpigmentation-treatment) and acne scars, as well as evening out the skin tone. Alongside its star ingredient, the brand also included white shiitake mushroom extract with hydrating and brightening ingredients. On top of being useful for diminishing existing pigmentation issues, the serum is also of value for preventing new discoloration from appearing. This brand-new Biossance serum is joining other previously launched favorites like the Squalane + Phyto-Retinol Serum and the Squalane + Lactic Acid Resurfacing Night Serum. Image Credit: Biossance ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 47% | Activity: 74% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Plant-based Skincare:** Opportunity for developing and marketing 100% plant-based skincare products that target specific skin concerns. - **Dark Spot Treatment:** Potential for creating innovative skincare solutions that effectively reduce the appearance of dark spots, hyperpigmentation, and acne scars. - **Hydrating and Brightening Ingredients:** Market demand for skincare products that combine hydrating and brightening ingredients for overall skin improvement and prevention of discoloration. ### Industries Being Reshaped - **Skincare:** Disruptive opportunities exist for companies that capitalize on the growing demand for sustainable, plant-based skincare products targeting specific skin concerns. - **Cosmetics:** Innovation potential lies in developing dark spot treatments that combine effective ingredients to reduce hyperpigmentation and acne scars, catering to customer needs. - **Beauty Supplements:** The use of hydrating and brightening ingredients in beauty supplements offers a disruptive opportunity to meet the market demand for holistic approaches to skincare and overall skin health. ## Related on Trend Hunter - [Biotech-Powered Brightening Serums](https://www.trendhunter.com/trends/complexion-brightening-serum.md) - [High-Concentration Blemish Serums](https://www.trendhunter.com/trends/discoloration-serum.md) - [Comprehensive Dark Spot Serums](https://www.trendhunter.com/trends/ampoule-clairial.md) - [Multifaceted Brightening Serums](https://www.trendhunter.com/trends/good-molecules-vitamin-c-serum.md) - [Advanced Brightening Serums](https://www.trendhunter.com/trends/the-vitamin-c-serum.md) - [High-Performance Micro-Spot Serums](https://www.trendhunter.com/trends/microspot-serum.md) - [Multi-Functional Eye Serums](https://www.trendhunter.com/trends/brightening-eye-serum.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md) - [Skin Dark Spot Correctors](https://www.trendhunter.com/trends/heor-dark-spot.md)