# Multi-Acid Milk Serums The GOOPGLOW Dark Spot Exfoliating Sleep Milk Features "Desert Milk" By Laura McQuarrie | Published 2022-07-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/dark-spot-exfoliating-sleep-milk References: [goop](https://goop.com/goop-beauty-goopglow-dark-spot-exfoliating-sleep-milk/30-ml/p/) The GOOPGLOW [Dark Spot](https://www.trendhunter.com/trends/dark-spot-correcting) Exfoliating Sleep Milk is a 10% multi-acid milk serum that's optimized for use overnight so that the silky skincare product can work its magic to [exfoliate, resurface and moisturize](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask). The formula gets so many of its potent properties from a restorative "desert milk" made from the "soothing, moisturizing extracts of Kalahari melon, jojoba, and aloe, as well as oat beta-glucan, hyaluronic acid, and squalane." Unlike many AHA serums, this one isn't sticky or irritating and yet it's a powerhouse for targeting uneven skin tone and texture, wrinkles, dullness, dry spots and clogged pores. In fact. Gwyneth Paltrow's brand claims that the glow-boosting, smoothing [milky serum](https://www.trendhunter.com/trends/hydrating-milk-serum) will leave skin "practically poreless." Additionally, the milk serum doubles as a fast-acting face mask and spot treatment on targeted areas. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 70% | Activity: 79% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Multi-acid Milk Serums:** The trend of skincare products utilizing multi-acid milk serums as a gentle yet effective way to exfoliate and moisturize the skin. - **Desert Milk:** The trend of utilizing restorative 'desert milk' made from Kalahari melon, jojoba, aloe, oat beta-glucan, hyaluronic acid, and squalene in skincare products. - **Overnight Skincare Products:** The trend of skincare products optimized for overnight use, allowing for potent ingredients to work their magic while the user sleeps. ### Where This Applies - **Skincare:** Innovation opportunities for skincare companies to incorporate multi-acid milk serums, desert milk and overnight skincare products into their product lines. - **Beauty:** Innovation opportunities for beauty companies to develop makeup products that incorporate the benefits of multi-acid milk serums, desert milk and overnight skincare products. - **Natural Cosmetics:** Innovation opportunities for natural cosmetics companies to incorporate restorative ingredients like Kalahari melon, jojoba, and aloe, oat beta-glucan, hyaluronic acid, and squalene into their product lines. ## Related on Trend Hunter - [Honey-Infused Night Serums](https://www.trendhunter.com/trends/honey-glow.md) - [Overnight AHA Exfoliators](https://www.trendhunter.com/trends/overnight-star.md) - [Dual-Action Goat Milk Skincare](https://www.trendhunter.com/trends/milk-rx-wrinkle-serum.md) - [Fermented Barrier-Boosting Facial Oils](https://www.trendhunter.com/trends/oh-mega-milky-oil.md) - [Milky Hydration Serums](https://www.trendhunter.com/trends/hydrating-milk-serum.md) - [10 Ingredient Exfoliating Serums](https://www.trendhunter.com/trends/aha-exfoliating-serum.md) - [Serum-Focused Skincare Bundles](https://www.trendhunter.com/trends/serum-superstars.md) - [Triple-Strength Retinol Eye Serums](https://www.trendhunter.com/trends/goop-3x-retinol-eye-lift-serum.md) - [Brightening Skincare Sets](https://www.trendhunter.com/trends/brightening-duo.md)