# Dark Gun-Toting Shoots 'Dark on Grey' by Linas Justice Engages in Various Badassery By Marissa Brassfield | Published 2010-06-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dark-on-grey-by-linas-justice References: [behance.net](http://www.behance.net/gallery/Dark-on-Grey/549133) & [sites.google](http://sites.google.com/site/linasmarcisauskas/lingua) I like guns and all that is badass, and 'Dark on Grey' by Linas Justice delivers these themes in spades. The dimly-lit shoot features [gun-toting punk females](https://www.trendhunter.com/trends/contemporary-femininity) smoking and scowling, brandishing their weapons in a dark outdoor setting. Although the lack of light in this shoot forced me to squint to see much of its inherent detail, I think that's the point. See more from 'Dark on Grey' by Linas Justice above. **Implications** - "WOMANLY POWERS" Any ad or product that [empowers women](https://www.trendhunter.com/trends/coach-x-wnba-campaign) is definitely a great marketing tool because women like to know that their womanly powers are recognized just as much as men's are. Taking women and showing them being [tough and strong](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) is a great way to appeal to them. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 64% | Activity: 19% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Gun-toting Females:** Empowerment of women through portrayal as tough and strong in media and advertising. - **Dark and Edgy Aesthetics:** Preference for shadowy and gritty visuals in fashion and photography. - **Badassery Culture:** Growing interest in guns and themes associated with edgy and rebellious behaviors. ### Sectors Adopting This - **Fashion:** Opportunity for brands to incorporate tough and dark aesthetics into clothing lines and visual marketing campaigns. - **Photography:** Opportunity for photographers to experiment with shadowy and edgy themes and to capture empowering images of women. - **Retail:** Opportunity for retailers to appeal to consumers by showcasing edgy and empowering products and advertising campaigns. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Journalist-Focused Short Films](https://www.trendhunter.com/trends/the-shooting.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Weed-Centric Women’s Campaigns](https://www.trendhunter.com/trends/women-of-weed.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md)