# Inflation-Friendly Menu Specials Cowboy Chicken Has Two Affordable New Dark Meat Chicken Specials By Katherine Pendrill | Published 2022-10-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dark-meat-chicken-specials References: [qsrmagazine](https://www.qsrmagazine.com/news/cowboy-chicken-releases-inflation-friendly-specials)  With consumers watching their grocery bills skyrocket, [Cowboy Chicken](https://www.trendhunter.com/trends/turkey-meal-packages) wants to ease the stress with two new dark meat chicken specials that are easy on the wallet (and the stomach). Amidst [rising inflation](https://www.trendhunter.com/trends/value-menu), Cowboy Chicken has sought to keep its costs low and continue offering quality food at a price point that people can actually afford. With that mission in mind, the brand has just launched two new dark meat chicken specials that are fit for feeding a family. The first special is a two-piece dark meat special that includes two sides, a drink, and a bread roll for just $10. The other new special is a [family meal deal](https://www.trendhunter.com/trends/family-feasts) that includes all dark meat chicken, three Texas-size sides, and several bread rolls for $29. Image Credit: Cowboy Chicken ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 45% | Activity: 44% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Inflation-friendly Menu Specials:** Restaurants can create special menu items that offer value and affordability amidst rising inflation. - **Dark Meat Chicken Specials:** Restaurants can offer special deals with dark meat chicken to provide customers with affordable and filling meal options. - **Affordable Family Meal Deals:** Restaurants can offer family meal deals with sides and drinks to provide value and convenience for customers seeking affordable meal options. ### Sectors Adopting This - **Restaurant Industry:** Restaurants can explore offering affordable menu specials to attract and retain customers in the face of inflation and rising grocery bills. - **Poultry Industry:** Poultry suppliers can explore collaborating with restaurants to provide darker meat options for menu items that are more cost-effective for both the restaurant and the consumer. - **Retail Industry:** Retailers can explore offering affordable meal kits or meal bundles to provide customers with convenient and affordable meal options amidst rising food prices. ## Related on Trend Hunter - [Inflation-Fighting Menus](https://www.trendhunter.com/trends/inflation-menu.md) - [Inflation-Alleviating Fast-Food Meals](https://www.trendhunter.com/trends/5-for-699.md) - [Affordable Chicken Value Deals](https://www.trendhunter.com/trends/krispy-krunchy-chicken.md) - [Inflation-Fighting QSR Menus](https://www.trendhunter.com/trends/taste-of-kfc-deals.md) - [Inflation-Proof Dinner Menus](https://www.trendhunter.com/trends/american-values-platform.md) - [Inflation-Minded QSR Meal Deals](https://www.trendhunter.com/trends/your-choice-combo.md) - [Ready-To-Eat Turkey Meal Packages](https://www.trendhunter.com/trends/turkey-meal-packages.md) - [Family-Sized Barbecue Value Meals](https://www.trendhunter.com/trends/cluck-wagon-meal.md) - [Craveable Low-Cost Menus](https://www.trendhunter.com/trends/more-bang-less-buck.md)