# Sessionable Dark Lagers The 'Never Too Loud!' Beer is Subtly Hopped For Easy Drinkability By Rahul Kalvapalle | Published 2023-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dark-lager References: [newschoolbeer](https://newschoolbeer.com/home/2023/1/double-mountain-brewery-never-too-loud-schwarzbier) & [doublemountainbrewery](https://www.doublemountainbrewery.com/beers)  Oregon-based [Double Mountain Brewery](https://www.trendhunter.com/trends/fudge-stout) released a delicious dark lager that aims to make it easier for beer lovers to make it through the cold winter months with the help of a brew that offers a richer texture than pilsners with [chocolatey flavor](https://www.trendhunter.com/trends/yuletide-confessions) to boot. The 'Never Too Loud!' dark lager makes use of a special yeast train of mixed German and Australian origin, with the yeast benefiting from a patient fermentation process that heightens the presence of yeast and malt elements. Meanwhile, the use of Black Prinz and Midnight Wheat malts enhances the brew's mouthfeel. Elsewhere, the hops play a respectable but low-key role in the flavor, with the 4.6 percent ABV hinting at the fact that this isn't an overly bold beer but rather aims to combine the flavor profile of dark brews with the [easy sessionable character of lagers](https://www.trendhunter.com/trends/chilly-ones-beer). Image Credit: Double Mountain Brewery ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 2% | Activity: 7% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Sessionable Dark Lagers:** The creation of sessionable dark lagers that offer rich texture and flavor without overwhelming ABV is a potential disruptive innovation opportunity for breweries. - **Special Yeast Train:** Exploring unique yeast strains and fermentation processes for brewing can lead to the creation of distinctive and flavorful beers, potentially disrupting the beer industry as a whole. - **Low-key Hops:** Breweries may find success in creating beers that have a respectable but low-key hop flavor, catering to consumers who desire the flavor profile of certain types of beer without the overwhelming bitterness. ### Where This Applies - **Craft Beer:** Breweries that specialize in craft beer have the opportunity to create unique and flavorful dark lagers for consumers looking for a lighter alternative to heavy stouts and porters. - **Yeast Production:** Companies that specialize in producing unique yeast strains and offering specialized fermentation processes may find success in supplying breweries with quality ingredients to create distinctive and flavorful beers. - **Hops Farming:** Hops farmers may explore the creation of low-key hops that offer a subtle but noticeable flavor to beer, potentially catering to a new market of consumers who desire more subtle hop profiles. ## Related on Trend Hunter - [Low-ABV Dark Lagers](https://www.trendhunter.com/trends/lowabv-dark-lager.md) - [Delectable Dark Lagers](https://www.trendhunter.com/trends/dark-lagers.md) - [Low-ABV Brown Ales](https://www.trendhunter.com/trends/lowabv-brown-ales.md) - [Unabashedly Traditional Lagers](https://www.trendhunter.com/trends/traditional-lager.md) - [Deftly Balanced Oktoberfest Lagers](https://www.trendhunter.com/trends/oktoberfest-lager.md) - [Unfiltered German-Style Lagers](https://www.trendhunter.com/trends/germanstyle-lager.md) - [Chocolatey Dark Lager Beers](https://www.trendhunter.com/trends/chocolate-dunkel.md) - [Earthily Aromatic Lager Beers](https://www.trendhunter.com/trends/lager-beer.md) - [Crisp Italian-Style Pilsners](https://www.trendhunter.com/trends/italianstyle-pilsner.md)