# Logo-Adorned Leather Panelled Sneakers Jordan Brand Drops the Dark Iris Design of the Air Jordan 3 By Amy Duong | Published 2022-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dark-iris References: [hypebeast](https://hypebeast.com/2022/6/air-jordan-3-dark-iris-ct8532-105-release-date) & [jdoqocy](https://www.jdoqocy.com/click-7941379-13067763?sid=HBEN-DA-FW--&url=https%3A%2F%2Fwww.nike.com%2Fca%2F) Sportswear giant [Jordan Brand](https://www.trendhunter.com/trends/air-jordan-3-sneaker) continues to launch new iterations of the notable [Air Jordan 3](https://www.trendhunter.com/trends/white-and-navy) sneaker model for the season with the latest Dark Iris palette to join the roster. The upper is made with a white leather material at the base foundation for a minimal look. It is then marked with the signature grey elephant print overlaying on top for contrast. Purple then follows through at the heel, the lacing system, and the tongue section of the shoe to nod to the overarching theme. True to the traditional design, the shoe adds some branding accents in the form of the [Jumpman](https://www.trendhunter.com/trends/pure-money) logo that can be seen at the heel, the sock liner, and the tongue. It rests on top of a white and purple midsole foundation and grey outsole. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 39% | Activity: 36% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Air Jordan 3 Sneaker Updates:** Opportunities for sneaker brands to capture market share by releasing new Air Jordan 3 colorways. - **Minimalist Sneaker Design:** Opportunities for brands to tap into the trend of minimalist shoe design and release simple yet stylish sneakers. - **Branded Sneaker Accents:** Opportunities for brands to incorporate subtle branding accents into sneaker designs. ### Who This Affects Most - **Sportswear:** Sportswear brands can benefit by creating trendy and fashionable sportswear products. - **Footwear:** Footwear brands can explore the minimalist trend by releasing shoes that combine both style and simplicity. - **Fashion:** Fashion brands can partner with sneaker brands to create limited edition sneaker designs that cater to the fashion-conscious crowd. ## Related on Trend Hunter - [Sporty Greyscale Textural Sneakers](https://www.trendhunter.com/trends/air-jordan-3-sneaker.md) - [Expanded Simplistic Mid Sneakers](https://www.trendhunter.com/trends/rare-air.md) - [Monochromatic Hybrid Sneakers](https://www.trendhunter.com/trends/air-jordan-23-1.md) - [Minimal Sleek Basketball Shoes](https://www.trendhunter.com/trends/pure-money.md) - [Taupe-Tinged Basketball Sneakers](https://www.trendhunter.com/trends/irregular-shadow-colorway.md) - [Sleek Contrasting Sneaker Colorways](https://www.trendhunter.com/trends/air-jordan-23-2.md) - [Greyscale Leather Speckled Sneakers](https://www.trendhunter.com/trends/fear-colorway-1.md) - [Charming Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/treat-yourself-colorway.md) - [Merged Hybrid Basketball Shoes](https://www.trendhunter.com/trends/air-jordan-23.md)