# Dark Beetlejuice-Inspired Editorials This Eerie Editorial Features Dark Hair and Fashion By Lacey-Jane Walsh | Published 2013-06-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dark-hair References: [fashioncow](http://fashioncow.com/2013/06/ava-smith-by-sebastian-mader-for-ponystep-5/) & [ponystep](http://ponystep.com/) This creepy editorial for Ponystep Magazine features twisted [dark hair](https://www.trendhunter.com/trends/midnightblack-collection) and [eerie fashion](https://www.trendhunter.com/trends/beetlejuice-house) that's reminiscent of the costumes seen in the Michael Keaton movie Beetlejuice. From large sun hats to partially see-through dresses, the fashion in this editorial is done entirely in black. Model Ava Smith is seen sporting some interesting short hair styles in this editorial. There's one close-up shot where Smith's bangs are so gelled and pointy that she actually appears to have a comb stuck to her forehead. In each shot her short black hair is sticking up in all different directions. This again reinforces the dark, peculiar nature of this editorial. Looking through these freaky photos is enough to make you want to watch Beetlejuice or The Adams Family. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 89% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Eerie Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for creating eerie fashion with dark and twisted aesthetics. - **Dark Hair Styling:** Disruptive innovation opportunity: Invent new hair products and techniques for achieving unique and unconventional dark hairstyles with a creepy edge. - **Dark Editorial Photography:** Disruptive innovation opportunity: Create innovative technologies and techniques for capturing and enhancing dark and peculiar editorial photography to evoke eerie emotions. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Introduce sustainable and eco-friendly practices and materials in the fashion industry to align with the dark and twisted aesthetics trend. - **Beauty:** Disruptive innovation opportunity: Develop new hair care products and salon techniques to cater to the demand for dark and unconventional hairstyles inspired by eerie fashion editorials. - **Photography:** Disruptive innovation opportunity: Innovate and introduce new camera technologies and post-processing techniques to capture and enhance dark and peculiar editorial photography for a haunting visual experience. ## Related on Trend Hunter - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Spooky Film-Inspired Halloween Costumes](https://www.trendhunter.com/trends/beetlejuice-beetlejuice-costumes.md) - [Haunting Fine Jewelry Capsules](https://www.trendhunter.com/trends/faberge-x-beetlejuice-beetlejuice.md) - [Spooky Cartoon Beauty Capsules](https://www.trendhunter.com/trends/mad-beauty-1.md) - [Frightful Bodycare Collections](https://www.trendhunter.com/trends/beetlejuice-beetlejuice-x-lush.md) - [Spooky Movie-Themed Polishes](https://www.trendhunter.com/trends/sally-hansen-1.md) - [Spooky Film-Celebrating Cases](https://www.trendhunter.com/trends/velvet-caviar-1.md) - [Exclusive Spooky Sodas](https://www.trendhunter.com/trends/limited-edition-fanta-flavor.md) - [Eerie Film-Inspired Apps](https://www.trendhunter.com/trends/afterlife-generator.md)