# Phone-Ditching Dinner Ads Dixie's Dark for Dinner Campaign Encourages In-Person Connections By Meghan Young | Published 2015-06-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/dark-for-dinner References: [psfk](http://www.psfk.com/2015/06/paper-plate-brand-dixie-dark-for-dinner-unplug-at-dinner.html) & [dixie](http://www.dixie.com/darkfordinner) The Dark for Dinner campaign by Dixie is one many families will want to get behind. It encourages people to [leave their phones elsewhere](https://www.trendhunter.com/trends/boring-phone) during [Sunday dinners](https://www.trendhunter.com/trends/family-dinneroo) to ensure they enjoy the company they keep around the dining table instead. Although a short challenge -- lasting only six weeks -- the Dark for Dinner campaign may very well instill a ritual families and friends would be loathe to break. Inspired by research conducted by Dixie, the Dark for Dinner campaign hopes to combat rising instances of such [daily distractions](https://www.trendhunter.com/trends/hijack-socialization) as phone calls, emails, texts and TV around this time of day. It's part of Dixie's larger 'Be More Here' campaign and each night will revolve around a different theme to promote conversation. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 25% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Phone-free Dinners:** Disruptive innovation opportunities include creating new products or services that encourage people to have phone-free dinners and promote face-to-face interactions. - **Digital Detox:** Disruptive innovation opportunities include developing technologies or applications that help people detach from their phones and promote more meaningful connections during meal times. - **Tech-free Zones:** Disruptive innovation opportunities include establishing tech-free zones or designated areas in restaurants or homes where phones are not allowed to encourage uninterrupted social interactions during meals. ### Who This Affects Most - **Food & Beverage:** Disruptive innovation opportunities include restaurants and food delivery services creating phone-free dining experiences and offering incentives for customers to leave their phones at the door. - **Technology:** Disruptive innovation opportunities include tech companies designing and marketing tools that monitor and limit phone usage during mealtimes, helping individuals and families to disconnect and focus on meaningful conversations. - **Hospitality:** Disruptive innovation opportunities include hotels and event venues offering phone-free dinner packages or hosting tech-free events to attract customers seeking to disconnect and enjoy personal connections. ## Related on Trend Hunter - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md) - [Italian Sunday Dinner Experiences](https://www.trendhunter.com/trends/friends-only.md) - [Distraction-Free Flip Phones](https://www.trendhunter.com/trends/consumer-cellular.md) - [Familial Meal Kit Campaigns](https://www.trendhunter.com/trends/hellofresh-hello-dinner.md) - [Retro Phone-Free Events](https://www.trendhunter.com/trends/before-the-internet.md) - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Gen Z IRL Campaigns](https://www.trendhunter.com/trends/hinges-phonebook.md) - [No-Internet Couples Challenges](https://www.trendhunter.com/trends/kahluastiritupchallenge.md) - [Happiness-Prioritizing QSR Campaigns](https://www.trendhunter.com/trends/adult-unlearn.md)