# Strawberry-Studded Chocolate Bars Trader Joe's New Dark Chocolate Strawberry Bar is Rich and Sweet By Katherine Pendrill | Published 2022-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dark-chocolate-strawberry-bar References: [traderjoes](https://www.traderjoes.com/home/products/pdp/dark-chocolate-strawberry-bar-073406)  Valentine's Day is almost here and [Trader Joe's](https://www.trendhunter.com/trends/pinks-whites-dark-chocolate-bar) is marking the occasion with a special treat: its new Dark Chocolate Strawberry Bar. Trader Joe's already offers a range of [dark chocolate bars](https://www.trendhunter.com/trends/trader-joes-dark-chocolate-orange), but the latest addition features a delicious twist. The new Dark Chocolate Strawberry Bar features "a velvety base of dark chocolate made with 58% cacao encases a lusciously sweet filling of strawberry juice concentrate, strawberry powder, and natural strawberry flavor." The whole bar is then studded with [freeze-dried strawberries](https://www.trendhunter.com/trends/tru-fru-valentines-day) ensuring that every bite has a sweet, slightly crunchy element to it. Perhaps best of all is the fact that the packaging is just as pretty as the chocolate bar itself. Each bar is wrapped in a pink, strawberry & paisley-patterned print that make it perfect for gift-giving. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 82% | Activity: 99% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Valentine's Day Chocolate Treats:** Valentine's Day is an opportunity for food businesses to create chocolate products with unique twists on classic flavors, like the Dark Chocolate Strawberry Bar. - **Innovative Chocolate Flavors:** Trader Joe's creation of a Dark Chocolate Strawberry Bar shows how food brands are experimenting with flavor combinations to create unique and appealing products. - **Artistic Packaging for Chocolate:** Trader Joe's use of a pink, strawberry & paisley-patterned print creates a beautiful and Instagrammable packaging for the Dark Chocolate Strawberry Bar. ### Who This Affects Most - **Food and Beverage:** Food brands can introduce innovative flavor combinations like the Dark Chocolate Strawberry Bar to attract new customers or provide unique options to existing ones. - **Packaging and Printing:** Businesses can create eye-catching packaging like the pink, strawberry & paisley-patterned print of the Dark Chocolate Strawberry Bar to attract customers. - **Retail:** Retailers can introduce holiday-specific products like the Dark Chocolate Strawberry Bar to drive sales and create excitement around seasonal offerings. ## Related on Trend Hunter - [Shortbread-Studded Chocolate Bars](https://www.trendhunter.com/trends/pinks-whites-dark-chocolate-bar.md) - [Caramel-Filled Chocolate Hearts](https://www.trendhunter.com/trends/dark-chocolate-caramel-hearts.md) - [Chocolate-Dipped Pineapple Sticks](https://www.trendhunter.com/trends/dark-chocolate-pineapple-sticks.md) - [Dark Chocolate Covered Pistachios](https://www.trendhunter.com/trends/dark-chocolate-covered-pistachios.md) - [Tart Cherry Chocolate Discs](https://www.trendhunter.com/trends/dark-chocolate-rondos.md) - [Chocolatey Kettle Corn Snacks](https://www.trendhunter.com/trends/chocolatey-drizzled-strawberry-kettle-popcorn.md) - [Almond-Studded Chocolate Bars](https://www.trendhunter.com/trends/pound-plus-milk-chocolate-bar-with-almonds.md) - [Microwavable Chocolate Dipping Kits](https://www.trendhunter.com/trends/chocolatey-dipping-kit.md) - [Caffeinated Dark Chocolate Bars](https://www.trendhunter.com/trends/dark-chocolate-coffee-buzz-bar.md)