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# Chocolate-Covered Cookies Sticks
Trader Joe's Dark Chocolate Cookies Sticks are Sweet and Crunchy

By Katherine Pendrill | Published 2020-09-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dark-chocolate-cookies-sticks
References: [traderjoes](https://www.traderjoes.com/digin/post/dark-chocolate-cookie-sticks)

Nothing goes together between then chocolate and cookies, which is why [Trader Joe's](https://www.trendhunter.com/trends/dark-chocolate-dipped-french-butter-cookies) new Dark Chocolate Cookies Sticks are such an addictive snack.

Trader Joe's new Dark Chocolate Cookies Sticks are similar to the popular Japanese chocolate-coated biscuit sticks called Pocky. The Trader Joe's version starts with wheat flour cookie sticks, which have been baked and then partially coated in a rich layer of dark chocolate. As Trader Joe's explains, "The wonder comes in the way the semi-sweetness of the smooth, rich, dark chocolate (not accidentally from Belgium) contrasts with the crisp crunch of the Cookie and its muted saltiness." The result is a perfectly crunchy snack that can be enjoyed by kids and adults alike.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 67% | Activity: 53% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Chocolate-coated Snacks:** There is a growing trend of chocolate-coated snacks like Trader Joe's Dark Chocolate Cookies Sticks that offer a satisfying combination of sweetness and crunch.
- **Premium Ingredients:** Consumers are increasingly interested in snacks made with premium ingredients like dark chocolate from Belgium, as seen in Trader Joe's Dark Chocolate Cookies Sticks.
- **Gourmet Versions of Popular Snacks:** The popularity of Japanese chocolate-coated biscuit sticks like Pocky has inspired gourmet versions of similar snacks, such as Trader Joe's Dark Chocolate Cookies Sticks.

### Who This Affects Most

- **Snack Foods:** The snack foods industry can capitalize on the trend of chocolate-coated snacks by developing innovative and unique products that combine different flavors and textures.
- **Confectionery:** The confectionery industry has an opportunity to create premium chocolates using high-quality ingredients, such as dark chocolate from Belgium, as seen in Trader Joe's Dark Chocolate Cookies Sticks.
- **Gourmet Food Brands:** Gourmet food brands can tap into the trend of gourmet versions of popular snacks by creating premium and upscale variations of well-loved treats, like Trader Joe's Dark Chocolate Cookies Sticks.

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