# Branded Chocolate Recipes M&M’s Canada Teamed Up with Chef Berg to Debut Its Dark Chocolate Bar By Grace Mahas | Published 2020-02-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dark-chocolate-bar References: [mms](https://www.mms.com/en-us/) & [mms](https://www.mms.com/en-us/) [M&M's Canada](https://www.trendhunter.com/trends/edible-arrangements-and-mms) is enticing its fans to try its newest flavor in the tablet chocolate bars range -- Dark. The Dark chocolate bar is the perfect introduction into the sophistication of dark chocolate thanks to the brand's foresight to add fan-favorite milk chocolate Minis inside. In honor of the new dark chocolate bar flavor, M&M's Canada joined forces with [MasterChef Canada](https://www.trendhunter.com/trends/akin) winner Chef Mary Berg to create novelty chocolate-themed recipes that will become instant favorite including the CHOC-cuterie board and a chocolate grilled cheese. The Dark M&M’S Chocolate Bar Choc-cuterie Board features [DARK M&M's](https://www.trendhunter.com/trends/fluent-thc-dark-chocolate-bar) Chocolate Bar & Almond Salmi, cubed butter pieces, dried cranberries, crumbled cookies, and icing sugar to feed your hungry friend. The Dark M&M’S Chocolate Bar and Brie Grilled Cheese, on the other hand, includes sourdough bread, butter, brie, and half a Dark M&M's Chocolate bar for a delicious meal. Image Credit: M&M's Canada ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 52% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Dark Chocolate Bars:** The introduction of M&M's Dark chocolate bar with the addition of milk chocolate Minis presents an opportunity for chocolate brands to experiment with unique flavor combinations. - **Novelty Chocolate Recipes:** Collaborations between food brands and chefs to create unique recipes featuring branded chocolate products can inspire experimentation and consumer interest in the brand. - **Chocolate Charcuterie Board:** The creation of the Dark M&M’S Chocolate Bar Choc-cuterie Board presents an opportunity for innovative snack and food companies to create their own sweet charcuterie boards featuring a variety of chocolate products. ### Who This Affects Most - **Confectionery:** Chocolate manufacturers and confectionery companies can create similar product collaborations with chefs that feature unique flavor profiles and present a new form of chocolate products to consumers. - **Foodservice:** Restaurants and cafes can take advantage of the chocolate-themed recipe trend and incorporate unique chocolate dishes in their menus that feature branded chocolate products to keep up with consumer demand for novelty desserts and snacks. - **Event Planning:** Event planners can incorporate sweet charcuterie boards featuring a variety of chocolate products into their events as a unique and visually appealing dessert option that will surely impress their guests. ## Related on Trend Hunter - [Chocolate-Inspired Restaurant Menus](https://www.trendhunter.com/trends/lindt-and-gia.md) - [Branded Collaboration Candy Gifts](https://www.trendhunter.com/trends/edible-arrangements-and-mms.md) - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Collaboration Candy Brittles](https://www.trendhunter.com/trends/brownie-brittle-x-mms-minis.md) - [Crispy Cocoa-Packed Candies](https://www.trendhunter.com/trends/dark-maltesers.md) - [Chocolate-Packed Ice Cream Bars](https://www.trendhunter.com/trends/cadbury-darkmilk-ice-cream-bar.md) - [Textural Premium Candy Bars](https://www.trendhunter.com/trends/cadbury-bars.md) - [Functional Candy-Inspired Milk Beverages](https://www.trendhunter.com/trends/mms-brownie-milk.md) - [Fine Art-Covered Chocolates](https://www.trendhunter.com/trends/m-cacao-artbars.md)