# Gilded Stout Beer Labels This Sorcery Inspired Dark Beer Features Flecks of Elegant Gold Accents By Ady Floyd | Published 2015-09-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dark-beer References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/09/shadow-beer-student-project.html) & [zoeychung](http://zoeychung.com/) Design student Zoey Chung created the label and branding concept for this dark beer titled Shadow. The brew itself is a dark beer, which reflects the name. However, in order to bring an exciting flare to the brand, each bottle is adorned with [golden flecks and shimmering accents](https://www.trendhunter.com/trends/peroni-nastro-azzurro-gold-bottle). The inspiration for this dark beer came form the idea of black magic. The ultimate goal is to provide consumers with a uniquely mysterious bottle and [daring logo](https://www.trendhunter.com/trends/edinburgh-gin-redesign). The creative spin on traditionally bright beer labels differentiates Shadow from any other beer currently sitting on the shelves of retailer shops. Each label features a golden eye surrounded by strands of wheat with the brand's name written in sorcery-inspired lettering at the top on the label. Additionally, the bottles are slightly shorted and thicker than average, which further differentiates this unique brew. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 28% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Dark Beer Label Designs:** Opportunity for breweries to create visually striking dark beer labels that incorporate unique design elements to differentiate their brand. - **Gold Accents in Packaging:** Potential for brands to add gold accents and shimmering details to their product packaging to create a luxurious and eye-catching appeal. - **Alternative Bottle Shapes:** Breweries can explore using shorter and thicker bottle designs to stand out on store shelves and provide a distinct drinking experience. ### Industries Being Reshaped - **Craft Beer:** Craft breweries can leverage innovative label designs and packaging elements to enhance their brand presence in a competitive market. - **Packaging Design:** Opportunities for packaging design agencies to collaborate with brands in incorporating unique elements like gold accents to create visually appealing products. - **Beverage Retail:** Retailers can curate a selection of dark beers with visually engaging labels and unique bottle designs to attract customers and offer diverse options. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Vice-Inspired IPAs](https://www.trendhunter.com/trends/concept-ipa.md) - [International Micro-Brewed Stouts](https://www.trendhunter.com/trends/origin-of-darkness.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md)