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# Loving Beer Bottles
Honeymoon Black Kiss is Packaged in a Minimal Dark Beer Bottle, with Love

By Laura McQuarrie | Published 2014-08-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dark-beer-bottle
References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/08/mekfartin-honeymoon-black-kiss.html) & [fekdesign](http://www.fekdesign.com/package.html)

Mekfartin's Honeymoon Black Kiss beer is packaged in dark beer bottle designed by Martin Fek. The home-brewed beer is a [Black IPA](https://www.trendhunter.com/trends/book-ipa) that's made with honey and a lot of love.

To show the breakdown of how he developed the final logo for the Honeymoon beer, there's a clever graphic that breaks down the influential shapes like honeycombs, a full round moon, a glass of beer and a pair of puckered up lips. Packaging for the beer is quite minimal, other than a few [labels on the dark bottle](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle), but it's simple and striking. One of the most charming details on the dark beer bottle is its cap, which features the lip-shaped logo, like each bottle has been carefully sealed with a kiss.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 79% | Activity: 59% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Minimal Packaging:** Join the trend of minimal packaging design by creating simple and striking beer bottle designs that stand out.
- **Graphic Breakdown:** Explore the use of clever graphics that break down influential shapes to create unique and eye-catching beer bottle designs.
- **Brand Storytelling:** Tell a story through your beer packaging by incorporating elements like logos and labels that symbolize the love and care put into the brewing process.

### Where This Applies

- **Craft Beer:** Craft breweries can take advantage of the trend towards minimal and visually appealing beer bottle designs to differentiate their products in a competitive market.
- **Package Design:** Package designers have an opportunity to create innovative beer bottle designs that incorporate graphic breakdowns and elements of brand storytelling.
- **Brewing Supplies:** Suppliers of brewing equipment and materials can cater to craft breweries looking to package their beers in unique and visually appealing bottles.

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