# Bejeweled Facial Masks The Daria Zhemkova Vestal Magazine Spread Goes Gothic By Renee Ramsarran | Published 2011-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/daria-zhemkova-vestal-magazine References: [zombieandcandy](http://zombieandcandy.com/daria-zhemkova-by-kevin-sinclair-for-vestal-january-2011) & [vestalmag](http://www.vestalmag.com/) The [black-jeweled masks](https://www.trendhunter.com/trends/annabelle-cosmetics) used in the Daria Zhemkova Vestal Magazine editorial for the January 2011 issue emanate a sultry and dangerous vibe. The [black lipstick](https://www.trendhunter.com/trends/lip-embalms), dark eyeliner and luscious lashes applied by makeup artist Fumi complete the [gothic cover spread](https://www.trendhunter.com/trends/maczine). Snapped by Kevin Sinclair, the Daria Zhemkova Vestal Magazine spread represents a fresh alternative to traditional publications. **Implications** - People are drawn to the ability to transform themselves. The idea that they can put on a mask and not be themselves for even a night can allow them to showcase their inner self and feelings. By disguising their identity, the person is also able to create a confidence that they normally wouldn't display. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 83% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Self-transformation Masks:** Disruptive innovation opportunity: Develop customizable masks that allow individuals to express different aspects of their personality and emotions. - **Gothic-inspired Makeup:** Disruptive innovation opportunity: Create a line of dark and dramatic cosmetics that cater to individuals seeking a sultry and dangerous look. - **Alternative Print Publications:** Disruptive innovation opportunity: Launch a new type of publication that offers fresh and unconventional content, appealing to those looking for something different. ### Who This Affects Most - **Cosmetics:** Disruptive innovation opportunity: Integrate technology into cosmetics to create interactive experiences that enhance self-expression and transformation. - **Fashion:** Disruptive innovation opportunity: Collaborate with fashion designers to create clothing and accessories that complement and enhance gothic-inspired looks. - **Media and Publishing:** Disruptive innovation opportunity: Develop a digital platform that hosts alternative print publications, allowing for easy access and discovery of fresh content. ## Related on Trend Hunter - [Subtle Face Jewel Stickers](https://www.trendhunter.com/trends/eye-bijoux.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Block Puzzle Carnival Masks](https://www.trendhunter.com/trends/masquerade-mask-1.md) - [Mocktail-Inspired Beauty Masks](https://www.trendhunter.com/trends/mocktailinspired-beauty.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Digital Avatar LED Masks](https://www.trendhunter.com/trends/qudi-mask-2.md) - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md) - [Emotive Inflatable Masks](https://www.trendhunter.com/trends/lian-mask.md) - [Plant-Powered Neon Mascaras](https://www.trendhunter.com/trends/neon-mascara.md)