# Brunette vs. Blonde Fashion Ads Daria Werbowy Goes for Both in Roberto Cavalli S/S '09 By Ayman | Published 2009-02-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/daria-werbowy-roberto-cavalli-s-s-09 References: [thefashionspot](http://www.thefashionspot.com/forums/showpost.php?p=5323789&postcount=803) & [robertocavalli](http://www.robertocavalli.com/) Apparently Cavalli couldn’t decide weather they wanted a brunette or blonde to star in their [Roberto Cavalli Spring/Summer 2009 ad campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), so they had Daria Werbowy assume both personas to keep everyone happy. Photographed by Inez van Lamsweerde and Vinoodh Matadin, Daria Werbowy alternates between her natural brunette look and a [platinum blonde makeover](https://www.trendhunter.com/trends/streax) that channels screen siren Marilyn Monroe. Daria is joined in the campaign by model Freja Beha Erichsen, who makes a cameo in three of the ads. The campaign was styled by Marie Amelie Sauve with hair by Luigi Murenu. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 80% | Activity: 53% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Dual Persona Advertising:** Brands can capitalize on the idea of having models portray multiple personas, appealing to diverse consumer preferences and keeping everyone happy. - **Channeling Iconic Figures:** Using famous personalities as inspiration can create a nostalgic and captivating advertising campaign, as seen with Daria Werbowy channeling Marilyn Monroe. - **Collaborative Campaigns:** Incorporating multiple models in an ad campaign can create intrigue and variety, increasing the campaign's overall impact. ### Industries Being Reshaped - **Fashion Advertising:** The fashion industry can take advantage of dual persona advertising to showcase different looks and capture a wider audience. - **Beauty Products:** Beauty product brands can explore using iconic figures as inspiration for their campaigns to evoke nostalgia and attract attention. - **Haircare:** Haircare brands can collaborate with models who can transform their look, showcasing the versatility and transformative power of their products. ## Related on Trend Hunter - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md)