# Beach Martial Arts Ads Daria Strikes a Pose for Matthew Williamson H&M Summer ‘09 By Ayman | Published 2009-05-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/daria-werbowy-matthew-williamson-hm-summer-09-ads References: [stylefrizz](http://stylefrizz.com/200904/daria-werbowys-h-m-matthew-williamson-summer-2009-ad-campaign/) & [zimbio](http://www.zimbio.com/pictures/FM654rUMCC-/H+Matthew+Williamson+Spring+2009+Collection/04auTez8yX2/Daria+Werbowy) In addition to her stint in the acid-trip commercial, Daria Werbowy stars in the Matthew Williamson For H&M Summer 2009 [print ad campaign](https://www.trendhunter.com/trends/alessandro-micheles). Daria was captured by acclaimed photographer Solve Sundsbo while she modeled the colorful Matthew Williamson For H&M pieces on a beautiful beach. Hit the above gallery for the ads and for images of Daria with Matthew Williamson at the collection's launch party. Check out more Daria Werbowy features below. **Implications** - This campaign stands out from other H&M ads, as it puts the clothes into a storytelling context. The gorgeous settings compliment both the colorful clothes and Daria's unusual posing. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 68% | Activity: 29% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Storytelling Advertising:** Opportunity for brands to create campaigns that put products into a storytelling context. - **Unconventional Posing:** Innovative approach for models to strike unusual poses to capture attention and stand out in ad campaigns. - **Celebrity Collaborations:** Trend of fashion brands partnering with celebrities to create limited-edition collections and increase brand awareness. ### Where This Applies - **Fashion & Retail:** Opportunity for fashion brands to incorporate storytelling elements in their advertising to engage customers on a deeper level. - **Photography:** Growing demand for photographers who specialize in capturing unconventional and attention-grabbing poses for ad campaigns. - **Celebrity Endorsements:** Marketing opportunity for celebrities to collaborate with brands and create exclusive collections to expand their personal brand and reach. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md)