# Biker Chick Chic Daria Werbowy is 'Iron Maiden' in Vogue UK By Ayman | Published 2009-02-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/daria-werbowy-mario-testino-iron-maiden-vogue-uk References: [fashiontography.blogspot](http://fashiontography.blogspot.com/2009/02/daria-werbowy-iron-maiden-mario-testino.html) & [liveinternet.ru](http://www.liveinternet.ru/community/the_world_of_a_fashion/post95610558/) The beautiful and talented Daria Werbowy stars as a biker chick in the editorial 'Iron Maiden' in the upcoming March 2009 issue of Vogue UK. Prolific photographer Mario Testino captured a sizzling and full-of-attitude Daria under the scorching sun with a [motorbike](https://www.trendhunter.com/trends/neighborhood-x-palace). Daria was styled by fashion editor Lucinda Chambers in [punk and rock chic gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab). **Implications** - Today's modern woman is no helpless second-rate citizen, and modern consumers definitely respond with increased attention when media companies infuse their female characters with [proud and strong role models](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman). The story of the 21st century is increasingly the story of the modern woman and any advertisement or publication which ignores that fact is doomed to fail. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 65% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Female Empowerment in Media:** Opportunity to create media content that portrays women as proud and strong role models. - **Punk and Rock Chic Fashion:** Innovative fashion brands can capitalize on the popularity of punk and rock chic styles. - **Alternative Transportation:** Disruptive innovation opportunity for companies in the alternative transportation industry, such as electric bikes or scooters. ### Who This Affects Most - **Media and Entertainment:** Opportunity for media companies to create content that celebrates female empowerment. - **Fashion:** Opportunity for fashion brands to design and market punk and rock chic apparel. - **Transportation:** Disruptive innovation opportunity for companies in the alternative transportation industry, such as electric bikes or scooters. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Leather-Adorned Italian Superbikes](https://www.trendhunter.com/trends/xdaviel-nera.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Dapper Dual-Tone Superbike Concepts](https://www.trendhunter.com/trends/bmw-motorrad-ch4-superbike.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)