# Map-Inspired Beer Branding Dargett Craft Brewery Takes Cues From the Babylonian World Map By Meghan Young | Published 2016-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dargett-craft-brewery References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/04/dargett-craft-brewery.html) & [braind.am](http://braind.am/) The Dargett Craft Brewery is a place where visitors can watch how beer is brewed and taste freshly brewed craft beer. As the business of craft beer continues to grow around the world, it comes as no surprise that companies are becoming much more conscientious about the message they are sending through their services and products. When it comes to Dargett Craft Brewery, the message being sent it one revolving around history. The logo was inspired by the Babylonian world map dating back to the 6th century B.C. The design firm, Braind, explains, "Creating the logo and doing the whole branding we kept in mind that the traditions and craftsmanship to brew beer come from 4th century B.C. and tried to show how Dargett resurge it in nowadays Armenia." ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 42% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Historical-inspired Branding:** Opportunity for craft breweries to incorporate historical elements into their branding to convey a sense of tradition and craftsmanship. ### Who This Affects Most - **Craft Beer:** Craft breweries can differentiate themselves by implementing unique branding that draws inspiration from historical maps and artifacts. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Refreshingly Bold Beer Campaigns](https://www.trendhunter.com/trends/all-day-ipa.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md)