# Death-Defying Soccer Ads The Nike 'Dare to Zlatan' Videos Celebrate Confidence and Fearlessness By Rahul Kalvapalle | Published 2014-03-31 | Updated 2014-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dare-to-zlatan References: [dailymail](http://www.dailymail.co.uk/sport/football/article-2577575/Paris-Saint-Germain-star-Ibrahimovic-battles-fire-ice-tiger-Nike-Dare-To-Zlatan-campaign.html) & [nikeinc](http://nikeinc.com/news/zlatan-ibrahimovic-wants-the-world-around-to-dare-to-zlatan) [Nike's](https://www.trendhunter.com/trends/awaken-your-madness) 'Dare to Zlatan' video campaign is a celebration of the fearless attitude and personality of one of the world's most iconic soccer players, Zlatan Ibrahimovic. The Sweden and Paris St. Germain striker is one of the most skilled soccer players in the planet, and is renowned for his ability to score seemingly impossible goals thanks to his incredible technique and bullish self-confidence. With the 'Dare to Zlatan' campaign, Nike and Ibrahimovic are teaming up to inspire the [next generation of soccer players](https://www.trendhunter.com/trends/why-do-it) to trust their instincts, play without fear and showcase their personalities on the pitch. The 'Dare to Zlatan' campaign consists of [three mini-films](https://www.trendhunter.com/trends/beat-the-icon) celebrating Ibrahimovic's bravery and fearlessness. The three videos depict Ibrahimovic training in a volcanic, lava-filled landscape, confronting a giant white tiger and taking on an electrical storm in the desert. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 21% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Fearless Sports Advertising:** Advertising campaigns that celebrate fearlessness and self-confidence in sports can inspire the next generation of athletes. - **Visual Storytelling in Sports Marketing:** Using visually stunning environments and challenges in sports advertising can engage audiences and create memorable campaigns. - **Athlete Personalities in Branding:** Incorporating the unique personality and attitude of athletes in marketing campaigns can create a strong brand identity and inspire fans. ### Where This Applies - **Sports Apparel Industry:** By creating bold and visually stunning advertising campaigns with athletes, sports apparel companies can differentiate themselves and connect with their audience. - **Sports Equipment Industry:** Incorporating the themes of fearlessness and confidence in sports equipment marketing can resonate with athletes and create positive brand associations. - **Sports Media Industry:** Utilizing the unique personalities of athletes in storytelling and advertising can create engaging content for sports media companies and connect with fans on a deeper level. ## Related on Trend Hunter - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Empowering Soccer-Inspired Campaigns](https://www.trendhunter.com/trends/renowned-soccer-icons.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md)