# Wacky Well-Being Ads The Dare ‘Time to Change' Commercial Sheds Light on Mental Health By Jamie Danielle Munro | Published 2011-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dare-time-to-change References: [creativecriminals](http://creativecriminals.com/tvcinemafilm/time-to-change-reactions/) & [thisisdare](http://www.thisisdare.com/na/) Mental health is a serious issue and the Dare ‘Time to Change’ commercial brings attention to these concerns with an engaging use of [lighthearted humor](https://www.trendhunter.com/trends/make-life-brighter). The ad takes place in an office space, and when the standard, “How are you feeling?” question is posed by one of the employees, humor ensues. The co-worker then proceeds to talk to his shoe, climb into a locker, turn to a pile of dust and sing an emotional song to convey his emotional turmoil. The point of the commercial? It’s time to not be afraid to talk about [mental health issues](https://www.trendhunter.com/trends/free-mind-campaign). The message is conveyed with conviction and a touch of humor in this classic ad. **Implications** - Using humor to gain attention from consumers is a great way to form a long-lasting relationship with consumers. Companies should consider how to use a [comedic touch](https://www.trendhunter.com/trends/moist-humor) when marketing certain commodities. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 23% | Activity: 54% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Humor-based Marketing:** Using humor to gain attention from consumers is a great way to form a long-lasting relationship with consumers. - **Mental Health Awareness:** Companies should consider how to use a comedic touch when marketing certain commodities to shed light on mental health issues. - **Engaging Storytelling:** Brands can use engaging storytelling techniques, like lighthearted humor, to convey important messages and connect with their audience. ### Sectors Adopting This - **Advertising & Marketing:** Humor-based marketing can reshape the advertising and marketing industry by creating memorable and relatable campaigns. - **Mental Health Services:** The use of humor in marketing can disrupt the mental health services industry by destigmatizing conversations around mental health. - **Entertainment & Media:** Engaging storytelling techniques, such as lighthearted humor, can revolutionize the entertainment and media industry by capturing and retaining audience attention. ## Related on Trend Hunter - [Mental Health Awareness Campaigns](https://www.trendhunter.com/trends/itv.md) - [Mental Health-Protective Films](https://www.trendhunter.com/trends/cost-of-beauty-a-dove-film.md) - [Holiday Mental Health Campaigns](https://www.trendhunter.com/trends/walkers-mental-health-awareness-campaign.md) - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Men-Targeted Mental Health Campaigns](https://www.trendhunter.com/trends/pringles-and-movember.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md)