# Stoic All-Black Editorials Matvey Lykov Keeps a Straight Face for Dapper Dan Spring 2011 By Marissa Brassfield | Published 2011-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dapper-dan-spring-2011 References: [thefashionisto](http://thefashionisto.com/matvey-lykov-by-vassilis-karidis-for-dapper-dan-magazine/) & [dapperdanmagazine](http://www.dapperdanmagazine.com/) Model Matvey Lykov shows off his killer poker face for photographer Vassilis Karidis in the Dapper Dan Spring 2011 issue. The magazine's creators, Karidis and Nicholas Georgiou, orchestrated the shoot from start to finish, opting for an all-black array of fashion from Ann Demeulemeester, Rick Owens and other top menswear designers. In each image, Matvey Lykov refrains from so much as even hinting a smile, adding a measure of severity to the already-restrained black-and-white images. The photos that depict Lykov strolling through an outdoor, urban area are devoid of other people, giving them an even more apocalyptic feel. This Dapper Dan Spring 2011 editorial blends a post-apocalyptic urban landscape with sever yet sophisticated fashion and an artistic palette of black and white. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 54% | Activity: 37% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Post-apocalyptic Fashion:** Opportunity for designers to create fashion that blends apocalyptic themes with sophistication. - **All-black Editorials:** Opportunity for photographers to capture the severity and restraint of fashion through monochromatic imagery. - **Severe Fashion Photography:** Opportunity for photographers to create visually striking images by capturing models with straight faces and emphasizing the severity of fashion. ### Sectors Adopting This - **Fashion Design:** Innovative designers can explore the idea of blending apocalyptic elements with high-end fashion to create unique offerings. - **Photography:** Photographers can experiment with all-black editorials and capture the severity and restraint of fashion through monochromatic imagery. - **Fashion Editorial:** Fashion magazines and publications can feature all-black editorials to showcase the severity and sophistication of fashion. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md)