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# Spontaneous Streetstyle Editorials
Common & Sense Magazine's Latest Series Features Dapper Apparel

By Jana Pijak | Published 2016-04-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dapper-apparel
References: [fuckingyoung.es](http://fuckingyoung.es/i-always-like-walking-rain/) & [commons-sense.net](http://www.commons-sense.net/)

'I Always Like Walking In The Rain' is a Common & Sense editorial that spotlights a range of dapper apparel picks. Styled by Shino Itoï, this editorial highlights [classically tailored suits](https://www.trendhunter.com/trends/graphpaper-ss26), argyle sweaters and [structured coats](https://www.trendhunter.com/trends/soeur-x-kway). The pieces are a fresh translation of retro styles and are modeled by Anton Toftgard and Ladislas Letourneur.

Captured by photographer Emanuele Fontanesi, I Always Like Walking In The Rain graces the Spring/Summer 2016 issue of Common & Sense. Models Anton and Ladislas are captured streetside while pulling off looks that are both sophisticated and youthful.

Mimicking the candid aesthetic of [classic streetstyle shots](https://www.trendhunter.com/trends/pieces-for-rainy-days), photographer Emanuele Fontanesi opts for urban portraits that fuse fashion with spontaneity while evoking an effortlessly cool air.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 66% | Activity: 46% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Streetstyle Fashion:** Disruptive innovation opportunity: Develop an AI-powered app that can instantly identify and suggest fashion pieces worn by individuals in streetstyle editorials.
- **Retro Revival:** Disruptive innovation opportunity: Create a line of clothing that combines retro styles with modern aesthetics to appeal to the youth market.
- **Spontaneous Photography:** Disruptive innovation opportunity: Design a camera that captures candid streetstyle shots with the ease and quality of professional photography.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunity: Develop a subscription service that delivers curated streetstyle-inspired outfits to customers.
- **Media & Publishing:** Disruptive innovation opportunity: Build a digital platform that showcases streetstyle editorials from various magazines and allows users to shop the featured clothing.
- **Photography:** Disruptive innovation opportunity: Create a mobile editing app specifically tailored for enhancing streetstyle photos by adding filters and effects.

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