# Porcelain Doll Advertorials The Intensly Opulent Daphne Guinness NARS Campaign By Tiana Reid | Published 2010-07-03 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/daphne-guinness-nars References: [nymag](http://nymag.com/daily/fashion/2010/07/nars_casts_daphne_guinness_for.html) & [narscosmetics](http://www.narscosmetics.com/) The Daphne Guinness NARS campaign features the socialite and heiress as the model for François Nars' latest [makeup campaign](https://www.trendhunter.com/trends/dior-addict-2026-collection). The whole shebang is part of a bid to promote the highly [glamorous purple eyeshadow](https://www.trendhunter.com/trends/emilio-pucci) that was named after Daphne Guinness. The over-the-top fashion collector was just right for the Daphne Guinness NARS campaign. Nars said of the makeup, “When I started thinking about colors that meant Daphne to me, purple felt right.” **Implications** - In today's society, there is a very large clientele within the female population that opts for products reflective of their feminine tastes and preferences. Businesses that offer this group of consumers products with [glamorous qualities](https://www.trendhunter.com/trends/holiday-2024-makeup) will likely experience favorable results. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 55% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Glamorous Beauty Campaigns:** Brands can collaborate with fashion icons to create opulent and captivating makeup campaigns that appeal to feminine tastes and preferences. - **Color-inspired Product Lines:** Businesses can create product lines based on colors that are associated with popular icons, thus experiencing favorable results. - **Socialite Brand Ambassadors:** Brands can collaborate with socialites and fashion icons to represent their brand, increasing brand awareness and engagement among the target demographic. ### Who This Affects Most - **Makeup Industry:** Makeup companies can capitalize off of the market demand for glamorous and opulent beauty campaigns that appeal to a feminine target demographic. - **Fashion Industry:** Fashion companies can partner with makeup brands to create accessory makeup lines that coordinate with their latest collections, promoting brand collaboration and providing a full head-to-toe look for their customers. - **Marketing and Advertising Industry:** Marketing and advertising agencies can provide brand partnership opportunities for socially prominent icons and influencers to act as brand ambassadors, increasing engagement and sales among their target demographic. ## Related on Trend Hunter - [Celebratory Artist-Created NFTs](https://www.trendhunter.com/trends/nars-campaign.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Nighttime Cosmetic Campaigns](https://www.trendhunter.com/trends/night-night-club-campaign.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)