# Ethereal Pink Perfume Campaigns Daphne Groeneveld for Dior Addict Spring Summer 2012 is Ravishing By Sarah Robson | Published 2012-06-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/daphne-groeneveld-for-dior-addict-spring-summer-2012 References: [designscene.net](http://www.designscene.net/2012/06/daphne-groeneveld-dior-addict.html) & [dior](http://www.dior.com/beauty/usa/en/parfum/xfragrance.html) Daphne Groeneveld for the [Dior](https://www.trendhunter.com/trends/dior-addict-2026-collection) Addict Spring and Summer 2012 campaign is stunning. The Dior Addict editorial is shot by Tim Walker, and shows the gorgeous blonde bombshell beachside enjoying the summer sun. She is captured in a variety of fun and flirty poses while wearing a beige straw hat and [black cat-eye sunglasses](https://www.trendhunter.com/trends/bouquet-collection-1). She is adorned in a black bathing suit, black pants and t-shirt, flats and a pink flowing skirt. These designs have a retro look. She is also pictured relaxing under a pink tent and walking down the steps as men gaze at her beauty. The set is full of pink and floral accessorizes and a leopard-printed curtain. Daphne appears angelic in this beautifully captured campaign for Dior. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Retro-inspired Fashion:** There's an opportunity to introduce a line of retro swimwear and clothing that imitates the design elements showcased in the campaign. - **Bold Eyewear:** The use of black cat-eye sunglasses in the campaign can spark a trend towards more bold and daring eyewear designs. - **Floral Accessories:** Designing and developing a line of hair and floral accessories can capitalize on the floral theme of the campaign and generate interest. ### Industries Being Reshaped - **Fashion:** Fashion designers can draw inspiration from the retro and floral elements of the campaign to create unique and fashionable clothing lines. - **Eyewear:** Eyewear designers can launch a collection featuring bold and trendy designs inspired by the black cat-eye sunglasses in the campaign. - **Accessories:** The floral accessories showcased in the campaign can inspire the creation and launch of a line of fashion accessories. ## Related on Trend Hunter - [A-List Beauty Ambassador Campaigns](https://www.trendhunter.com/trends/dior-addict-2026-collection.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Blush-Inspired Perfumes](https://www.trendhunter.com/trends/dior-addict-glow.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Intricately Exquisite Beauty Collections](https://www.trendhunter.com/trends/christian-dior-summer-2025.md) - [Fashion-Inspired Amber Fragrances](https://www.trendhunter.com/trends/dior-new-look.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md)