# Jokeresque Makeup The Dansk Magazine SS 2012 Shoot with Gertrud Hegelund Features Smeared Faces By Leslie Chen | Published 2012-02-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dansk-magazine-ss-2012 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2012/02/sleeping-beauty-gertrud-hegelund-by-for-dansk-magazine-ss-2012-editorial.html) & [danskmagazine](http://danskmagazine.com/) Wearing too much makeup can leave you looking less than desirable, but this Dansk Magazine SS 2012 editorial works to reinvent that idea and transform it into a high fashion look. Shot by photographer Hasse Nielsen, the kaleidoscopic photo shoot features model Gertrud Hegelund in full face makeup. Although the editorial features smeared [bold red lipstick](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat), it doesn't stop there; one photo shows Gertrud with [metallic eyeshadow](https://www.trendhunter.com/trends/chanels-spring-2025), pink cheeks, red lipstick and an overall yellow and green hue of foundation. The result is a look that translates into a mix of tribal with creative courageousness. Check out the Dansk Magazine SS 2012 photo shoot to see some [jokeresque makeup](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday) that is far from evil villain. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 89% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Bold Makeup:** Opportunity for cosmetics brands to create innovative and unconventional makeup products. - **Tribal Inspiration:** Opportunity for fashion designers to incorporate tribal elements into their collections. - **Creative Courageousness:** Opportunity for makeup artists to experiment with unconventional color combinations and textures. ### Where This Applies - **Cosmetics:** Industry that can capitalize on the demand for bold and unconventional makeup products. - **Fashion:** Industry that can incorporate tribal-inspired elements into clothing and accessories. - **Beauty:** Industry that can embrace creative and courageous makeup looks for their customers. ## Related on Trend Hunter - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Villainous Comic Character Makeup](https://www.trendhunter.com/trends/revolution-beauty-x-dc-supervillains-collection.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md)