# Dual Personality Editorials The Dansk 'Garb of the Groupie' Photoshoot Stars a Fanatic Kate King By Meghan Young | Published 2012-08-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dansk-garb-of-the-groupie References: [fashiongonerogue](http://fashiongonerogue.com/kate-king-covers-both-ends-of-the-spectrum-for-dansk-emma-tempest/) & [danskmagazine](http://danskmagazine.com/) The Dansk 'Garb of the Groupie' editorial has an interesting theme. It revolves around the concept of a groupie, but not in the typical way. Instead of showcasing the tear-stained look of a fanatic fan like [Oyster Magazine](http://www.trendhunter.com/trends/oyster-magazine-baby-it-s-you) did, this photoshoot portrays the double nature of the groupie. At home, she is minimalist, modern and normal. At the concerts or on the road, she is an extremely dolled-up version of herself. Shot by photographer Emma Tempest, the Dansk 'Garb of the Groupie' editorial stars model Kate King. The Canadian beauty was outfitted by fashion editor Sam Ranger in a wardrobe of [prints and furs](https://www.trendhunter.com/trends/velvet-heat) as well as [minimal, menswear](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). The cabaret-inspired looks were finished with drawn on brows and disco eyeshadow hues. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 85% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Dual-personality Aesthetic:** There is an opportunity for disruptive innovation in creating products and services that cater to the contrasting styles of home and away aesthetics. - **Modern Groupie Fashion:** Innovative fashion designers and retailers can tap into the unique fashion preferences of music lovers and create stylish looks inspired by concert and road trip fashion. - **Two-faced Narratives:** Media outlets and brands can use contrasting stories or visuals to tell multi-dimensional stories or showcase the duality of user experiences, creating disruptive narratives that captivate audiences. ### Who This Affects Most - **Fashion:** Fashion designers can cater to the unique tastes of concertgoers by incorporating eccentric styles seen at music festivals into everyday fashion. - **Media:** Media outlets can use contrasting visuals to tell multi-perspective stories that engage audiences in new ways. - **Concerts and Events:** Music festivals and events can differentiate themselves from competitors by creating unique aesthetics inspired by the home-away duality seen in the editorial. ## Related on Trend Hunter - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)