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# 70s Movement-Themed Spring Fashion
IISE Draws Inspiration from the Dansaekhwa Movement for SS21

By Amy Duong | Published 2021-02-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dansaekhwa
References: [hypebeast](https://hypebeast.com/2021/2/iise-spring-summer-2021-collection-dansaekhwa-movement-lookbook) & [iise.co](https://iise.co/kr/)

South Korean fashion label IISE introduces its new collection for the Spring/Summer 2021 season designed with inspiration from the Dansaekhwa movement. This dives into the brand's cultural heritage and nods to the 70s, where the movement flourished.

It translates to monochrome painting and the art style was a prominent visual during the past era. Artists were focused on creating the [black and white pieces](https://www.trendhunter.com/trends/black-tag-collection) to really showcase the intricacies in the materials used, the brush strokes, and the layering. The type of art can be seen on the [Korean fabric](https://www.trendhunter.com/trends/resilience-campaign) that makes up the seasonal apparel informed by traditional methods as well. The [monochromatic items](https://www.trendhunter.com/trends/jiyongkim-fw25) in the capsule include tees, shorts, button up shirts, flannel shirts, and more.

Image Credit: IISE

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 90% | Activity: 60% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **70s-inspired Fashion:** Opportunity for fashion brands to draw inspiration from past artistic movements and cultural heritage to inform seasonal apparel designs.
- **Monochromatic Design:** Opportunity for designers to experiment with black and white color schemes to showcase material intricacies, brush strokes, and layering.
- **Incorporating Traditional Methods:** Opportunity for fashion brands to honor cultural heritage by incorporating traditional techniques and fabrics into seasonal collections.

### Sectors Adopting This

- **Fashion Industry:** Industry can gain inspiration from past artistic movements and cultural heritage to inform seasonal designs and honor traditional techniques.
- **Art Industry:** Industry can showcase the intricate details of monochromatic design through mediums such as textiles or fashion.
- **Textile Industry:** Industry can incorporate traditional fabrics and techniques to create unique textiles that honor cultural heritage and can be used in fashion.

## Related on Trend Hunter

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