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# 'Transformers' Jewelry
Dans-Magic Optimus Prime Ring Leads Up to the Sequel

By Rose Nazarali | Published 2009-06-01 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/dans-magic-makes-optimus-prime-ring
References: [gizmodo](http://gizmodo.com/5273510/will-you-be-prime) & [dans-magic.deviantart](http://dans-magic.deviantart.com/art/Optimus-prime-100053886)

Deviant artist Dans-Magic is clearly looking forward to the upcoming movie 'Transformers 2: Revenge of the Fallen' and to celebrate, he has create the ultimate '[Transformers' jewelry](https://www.trendhunter.com/trends/bape-and-transformers-1)--an Optimus Prime ring.

The [Optimus Prime Ring is 14k gold](https://www.trendhunter.com/trends/crw001g9jr) and took the artist 50 hours to create. This Transformer even has [ruby eyes](https://www.trendhunter.com/trends/king-ice-x-pokmon) for a little extra glimmer.

**Implications** - Blockbuster films have become more than just entertainment on the big screen, they have sprouted a culture of innovation for new products to fulfill the needs of the consumer fan base. Movies can become a pop culture phenomenon, so it is important for designers to realize the potential that some movies possess so they can jump on that trend and capitalize on it.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 34% | Activity: 61% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Pop Culture Jewelry:** Designers can capitalize on blockbuster films by creating pop culture-inspired jewelry like the Optimus Prime ring.
- **Fan-created Art:** Artists, like Dans-Magic, can create fan-made products that fill a need within the consumer fan base.
- **Nostalgia Products:** The popularity of creating products inspired by nostalgic franchises, like Transformers, can create a new market for designers.

### Where This Applies

- **Jewelry Design:** Jewelry designers can create a new market by tapping into pop culture trends and creating inspired pieces like Dans-Magic's Optimus Prime ring.
- **Movie Merchandise:** The film industry can capitalize on fan-made products like the Optimus Prime ring by supporting and licensing fan-created merchandise.
- **Fan Art:** The fan art industry can expand beyond traditional mediums, like drawings and paintings, and move into product design to meet the demands of the fan base.

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