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# Adult Medical Nutrition Products
Danone Fortimel Balanced Comes in Two Flavor Options

By Michael Hemsworth | Published 2023-11-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/danone-fortimel-balanced
References: [foodbev](https://www.foodbev.com/news/danone-enters-adult-medical-nutrition-category-in-china/) & [danone](https://www.danone.com)

![Adult Medical Nutrition Products](https://cdn.trendhunterstatic.com/thumbs/519/danone-fortimel-balanced.jpeg)

[Danone](https://www.trendhunter.com/trends/mizune-electrolyte) Fortimel Balanced has been created with the Chinese market in mind to help support aging adults and help them to enjoy better nutrition in a simple way. The product is specially formulated with Chinese nutrition needs in mind and has been developed through scientific research done in [China](https://www.trendhunter.com/trends/cardiac-treatment-technology) to ensure it responds accordingly to patient requirements. The product comes in Red Date & Goji Berry and Milk flavors, which are both being launched this month to help patients avoid the risk of malnutrition once they have been discharged from hospital.

President China, North Asia and Oceania Bruno Chevot spoke on the Danone Fortimel Balanced [nutritional supplement](https://www.trendhunter.com/trends/ensure-max-protein-shakes) saying, "The launch of Fortimel Balanced is another milestone on Danone’s ‘Innovated in China, Made in China’ journey. The product leverages Danone’s cutting-edge science and research capability to cater to the nutritional needs of Chinese patients. It marks a solid step into the aFSMP market in China and helps Danone to further grow its portfolio covering the full life spectrum.”

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 56% | Activity: 64% | Freshness: 19%
- Audience gender: 50% men, 50% women
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Aging Adult Nutrition:** Danone Fortimel Balanced is a product created with Chinese nutrition needs in mind to support aging adults with better nutrition.
- **Personalized Nutrition:** Danone Fortimel Balanced is specially formulated through scientific research done in China to respond to individual patient requirements.
- **Malnutrition Prevention:** Danone Fortimel Balanced comes in two flavors and is launched to help patients avoid the risk of malnutrition after being discharged from hospital.

### Sectors Adopting This

- **Medical Nutrition:** Danone Fortimel Balanced is a nutritional supplement designed to cater to the specific needs of Chinese patients in the aFSMP market.
- **Healthcare:** The launch of Danone Fortimel Balanced is a milestone in providing better nutrition for aging adults and contributes to the growing portfolio of healthcare products.
- **Food & Beverage:** Danone Fortimel Balanced introduces new flavor options, such as Red Date & Goji Berry and Milk, to improve nutrition for patients and offers potential disruption in the food and beverage industry.

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