# Extreme Athlete Endorsements YouTube Celebrity Danny MacAskill Pulls Stunts for Red Bull By Armida Ascano | Published 2010-11-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/danny-macaskill References: [adage](http://adage.com/digital/article?article_id=147249) & [youtube](http://www.youtube.com/watch?v=Cj6ho1-G6tw) Danny MacAskill is on a roll in more ways than one. This two-wheeled wonder does sick tricks on a sports bike, making him the poster child for all things awesome, youthful and daring. Various companies have recognized this quality in Danny MacAskill, resulting in various [collaborations with stunts and TV commercials](https://www.trendhunter.com/trends/uptime-energy) alike. The most recent [Danny MacAskill viral video](https://www.trendhunter.com/trends/fifakill) entitled 'Way Back Home,' was MacAskill's first collaboration with [Red Bull](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara) -- the first of many, most likely. The video went to number one on the viral charts last week. Check it out to get caught up with Danny MacAskill. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 20% | Activity: 78% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Extreme Athlete Endorsements:** Influential YouTubers with a background in extreme sports can become powerful endorsers, striking lucrative sponsorship deals with companies keen to tap into the millennial market. - **Viral Video Advertising:** Viral videos featuring stunts and daredevil activity are a proven means of capturing the attention of a young, YouTube-savvy audience, making it a unique advertising opportunity. - **Brand Ambassador Programs:** Collaborations with extreme athletes like MacAskill provide companies with access to a dedicated audience, offering specific insights into what content resonates well with potential target audiences. ### Where This Applies - **Sports Apparel:** A popular choice for extreme athletes and influencers partnered with sports brands. - **Energy Drinks:** Companies like Red Bull and Monster Energy tap into athletes like MacAskill for their access to a dedicated audience of young, thrill-seeking consumers. - **Mobile Devices:** Partnering with extreme sports athletes gives mobile device manufacturers direct access to a popular, millennial demographic that is notoriously difficult to engage through traditional forms of advertising. ## Related on Trend Hunter - [Daring Gymnast Stunts](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara.md) - [Macho Plant-Based Drink Campaigns](https://www.trendhunter.com/trends/oatly-and-ef-pro-cycling.md) - [Regular Exercise-Encouraging Brand Initiatives](https://www.trendhunter.com/trends/zero-missed-workouts.md) - [Marketing-Centric Esports Deals](https://www.trendhunter.com/trends/fnatic-3.md) - [Mountain Bike Sponsorships](https://www.trendhunter.com/trends/mountain-bike-world-series.md) - [Motocross-Inspired Eyewear Campaigns](https://www.trendhunter.com/trends/eyewear-campaigns.md) - [Tech Brand-Backed Films](https://www.trendhunter.com/trends/beyond-the-fantasy.md) - [Canadian Creator-Approved Campaigns](https://www.trendhunter.com/trends/the-hacksmith.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md)