# Low-Calorie Protein Yogurt Drinks Dannon Light + Fit Zero Sugar Drinks Have 40-Calories Each By Michael Hemsworth | Published 2023-06-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dannon-light-fit-zero-sugar-drinks References: [progressivegrocer](https://progressivegrocer.com/dannon-light-fit-zero-sugar-drinks-and-cups) & [dannon](https://www.dannon.com)  The Dannon Light + Fit Zero Sugar Drinks are being added to the brand's range of [low-calorie, sugar-free yogurt products](https://www.trendhunter.com/trends/danone-skyr) as a convenient option for consumers to incorporate into their healthy lifestyle. The product is crafted with a cultured dairy beverage base that has zero grams of sugar along with no artificial sweeteners, while also featuring [eight-grams of protein per serving](https://www.trendhunter.com/trends/darigold-protein-shakes). The drink has only 40-calories per serving, and comes in Vanilla, Strawberry Vanilla and Mango Pineapple flavor varieties, which each come in seven-fluid-ounce bottles for enjoyment from anywhere anytime of day. The Dannon Light + Fit Zero Sugar Drinks are priced at $1.89 each and are part of the continued push toward [higher protein, lower sugar products](https://www.trendhunter.com/trends/dont-quit-protein-soda) as consumers seek out ways to support their active lifestyles. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 41% | Activity: 67% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Protein Yogurt Drinks:** The trend for higher protein, lower sugar products continues to grow, presenting opportunities for innovation in dairy and snack industries. - **Zero Sugar Beverages:** Zero sugar beverages are gaining momentum as low-calorie drink options for health-conscious consumers, creating opportunities for innovation in the beverage industry. - **Convenient Healthy Drinks:** Convenient and healthy drinks are a growing trend among busy consumers, creating opportunities for innovation in packaging and distribution industries. ### Where This Applies - **Dairy:** Innovations in protein yogurt drinks can help companies stand out in the crowded dairy industry and meet the growing demand for healthy, low-calorie beverages. - **Snack:** Snack companies can capitalize on the trend for protein yogurt drinks by creating on-the-go, healthy snack options for consumers with busy lifestyles. - **Beverage:** Beverage companies can innovate and compete by creating zero sugar beverages that appeal to health-conscious consumers who are seeking out low-calorie drink options. ## Related on Trend Hunter - [Low-Calorie Greek Yogurts](https://www.trendhunter.com/trends/lowcalorie-greek-yogurts.md) - [Citrusy Greek Yogurt Products](https://www.trendhunter.com/trends/danone-light-fit-yogurt-range.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [High-Protein Yogurt Cups](https://www.trendhunter.com/trends/yoplait.md) - [No-Added-Sugar Drinkable Yogurts](https://www.trendhunter.com/trends/zerog-added-sugar-drinks.md) - [Nutrient-Rich Dairy Drinks](https://www.trendhunter.com/trends/oikos-fusion.md) - [High-Protein Yogurt Snacks](https://www.trendhunter.com/trends/highprotein-yogurt.md) - [Low-Calorie Nutrient-Packed Milks](https://www.trendhunter.com/trends/milk50-by-dairypure.md) - [Low Sugar Greek Yogurts](https://www.trendhunter.com/trends/danone-two-good.md)