# Regional Holiday Liqueurs Tis the Season to Drink Strong Spirits, Like Danish Snaps By TrendHead | Published 2008-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/danish-snaps-seasonal-drinking-of-strong-spirits References: [calle.dk](http://www.calle.dk/products/productinfo.aspx?productid=108133&MenuItemID=0&storeid=6) & [en.wikipedia.org](http://en.wikipedia.org/wiki/Akvavit) If you ever travel to Scandinavia in the holiday period, you will soon discover the Danes’ love for [strong spirits](https://www.trendhunter.com/trends/cutwater). The preferred label is Brøndum’s ‘Rød Aalborg’ also known as ‘snaps’ or ‘akvavit’. The alcohol percentage is about 45% so needless to say, you have a rather jolly evening (that is if you don’t pass out after the first two shots--trust me, I speak from experience). You have to drink this [clear spirit](https://www.trendhunter.com/trends/holiday-vodka) as cool as possible, which is why we store it in the freezer for a smoother throat run. I love this really 80’s glam [film commercial](https://www.trendhunter.com/trends/aviation-gin-commercial) above. It is the perfect Scandinavian picnic with all its free-living hippie vibes. Please ask for the red label and drink with care. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 7% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Regional Liqueur Tourism:** With increased travel interest in regional spirits, there could be a growing trend towards tourism and experience-based ventures centered on regional liqueurs. - **Innovative Liqueur Packaging:** With the rise in popularity of holiday liqueurs, there could be a disruptive opportunity for innovative and enticing packaging designs that attract new and returning customers. - **Liqueur Mixology:** As the popularity of regional liqueurs increases, there may be more of a demand for innovative cocktail recipes featuring these specific drink types. ### Where This Applies - **Alcohol Industry:** With the popularity rise of regional holiday liqueurs, the alcohol industry may need to shift their production to accommodate newly popular products. - **Travel and Tourism Industry:** With the trend of regional liqueur tourism on the rise, the travel and tourism industry may need to adapt by creating unique, immersive experiences for their customers. - **Packaging Industry:** With the opportunity for innovative liqueur packaging designs on the horizon, the packaging industry may need to focus on creating eco-friendly, unique, and eye-catching designs for potential new customers. ## Related on Trend Hunter - [Spiced Vodka-Based Shot Spirits](https://www.trendhunter.com/trends/absolut-nights-nordic-spice.md) - [Swedish Dessert-Inspired Spirits](https://www.trendhunter.com/trends/flvar-spirits.md) - [Low-Alcohol Raspberry Schnapps](https://www.trendhunter.com/trends/op-anderson-petronella-raspberry.md) - [Flavored Aquavit Liqueurs](https://www.trendhunter.com/trends/amp-shot.md) - [Whisky-Filled Stockings](https://www.trendhunter.com/trends/whisky-stocking.md) - [Festively Macabre Rums](https://www.trendhunter.com/trends/original-spiced-rum.md) - [Holiday-Themed Bottled Cocktails](https://www.trendhunter.com/trends/premium-seasonal-cocktails.md) - [Decadent Dark Chocolate Brandies](https://www.trendhunter.com/trends/central-standard-craft-distillery.md) - [Nordic Sea-Inspired Gins](https://www.trendhunter.com/trends/skagerrak-nordic-dry-gin.md)