# Sun Protection Campaigns The Danish Cancer Society Asks Parents to Protect Their Kids from the Sun By Grace Mahas | Published 2019-10-26 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/danish-cancer-society References: [thedrum](https://www.thedrum.com/creative-works/project/great-guns-help-small-dane) & [cancer.dk](https://www.cancer.dk/research/?sggsgsg) In an effort to protect the children of Denmark from the harmful rays of the sun, the Danish Cancer Society launched a public service announcement video with a full-child cast. The video takes place in Alcúdia, Mallorca -- a popular sunny holiday destination for Danes -- and features a child speaking into a microphone standing beside a sunburnt friend who is unable to play due to the severe pain his sunburn is causing him. The commerical highlights the fact that 40% of Danish children are sunburnt on holiday, dramatically increasing their risk of skin cancer in the future. The Danish Cancer Society's [PSA](https://www.trendhunter.com/trends/centre-for-child-protection) asks parents to please look out for the well being of their children through adequate [sun protection](https://www.trendhunter.com/trends/soho-houses) and care including [wearing sunscreens](https://www.trendhunter.com/trends/sunscreen-partner), hats, and spending more time in the shade. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 19% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Child Advocacy Campaigns:** Brands can partner with organizations to spread awarenes and promote child safety in the sun by creating innovative marketing campaigns. - **Uv-protection Fashion:** The fashion industry can offer stylish solutions for sun protection with UV-resistant and cooling materials. - **Skin Cancer Prevention Technology:** Startups can develop innovative products that use technology to provide personalized skin protection and detect skin cancer symptoms early. ### Where This Applies - **Retail Industry:** Retailers can introduce new product lines of child-friendly sun protection clothing and accessories. - **Tourism Industry:** Hotels and resorts can provide sun protection amenities, educational materials and awareness of the importance of sun safety for their guests. - **Healthcare Industry:** Hospitals and clinics can provide education and resources for sun safety and skin cancer prevention to promote public health and early detection. ## Related on Trend Hunter - [Sun Safety-Promoting Initiatives](https://www.trendhunter.com/trends/sun-safety.md) - [Sun Safety Movements](https://www.trendhunter.com/trends/burn-lines.md) - [Creative Sun Safety Installations](https://www.trendhunter.com/trends/sun-safety-installation.md) - [Printed Sunscreen Posters](https://www.trendhunter.com/trends/sun-safety-poster.md) - [Gen Z Sun Care Campaigns](https://www.trendhunter.com/trends/sun-care-campaign.md) - [Wearable Skin Protection Devices](https://www.trendhunter.com/trends/wearable-uv-detector.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Free Sunscreen Initatives](https://www.trendhunter.com/trends/free-sunscreen1.md) - [Heroic Sunscreens](https://www.trendhunter.com/trends/evil-ray.md)