# Murderous Meal Ads Danio by Danone Campaign Kills Your Hunger with its Food Products By Summer Luu | Published 2011-03-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/danio-by-danone References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/03/danio-by-danone-rocket-sword-shotgun/) & [danone](http://www.danone.ca) No one likes a grumbling stomach, but the Danio by [Danone](https://www.trendhunter.com/trends/yopro) ad campaign illustrates how you can quickly fill your stomach up by simply having spoonfuls of its yogurt. Danone opted for simple, straight-to-the-point [print ads](https://www.trendhunter.com/trends/gosh-food) as a part of their [nutritional campaign](https://www.trendhunter.com/trends/shake-ya-can). The company used three different images featured on each poster, taking part in a surprisingly violent look with its hybrid cutlery sets. The silver spoons that feed the mouth with yummy yogurt bear weapon-like aesthetics in the forms of a sword, shotgun and rocket to show total annihilation of any hunger pains that you may experience. The Danio by Danone ads are a little forceful, but certainly plays up the campaign's tagline , "Kill Your Hunger." I suggest arming yourself with this delicious yogurt. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 63% | Activity: 51% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Print Advertisements:** Opportunity to create impactful and attention-grabbing print ads that resonate with the target audience. - **Nutritional Campaigns:** Opportunity to promote food products as a satisfying solution to hunger cravings through creative and compelling campaigns. - **Hybrid Cutlery Sets:** Opportunity to design and market cutlery sets with weapon-like aesthetics, creating a unique and edgy dining experience. ### Who This Affects Most - **Food and Beverage:** Opportunity for food and beverage companies to develop innovative marketing strategies that emphasize the satisfaction and satiety of their products. - **Advertising and Marketing:** Opportunity for advertising agencies to create bold and memorable campaigns that use unconventional visuals to convey the effectiveness of a product. - **Kitchenware and Tableware:** Opportunity for kitchenware and tableware manufacturers to explore innovative designs that merge functionality with unique aesthetics, appealing to consumers looking for one-of-a-kind dining experiences. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Honest Mealtime Campaigns](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Unsightly Oatmeal Campaigns](https://www.trendhunter.com/trends/quaker-deliciously-ugly-campaign.md) - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md)