# New York-Inspired Fashion Editorials Danilo Paura Relies on Storytelling for Its FW 2019 Lookbook By Kalin Ned | Published 2019-12-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/danilo-paura1 References: [highsnobiety](https://www.highsnobiety.com/p/danilo-paura-fw19-campaign/#slide-9) & [pauraclothing](http://pauraclothing.com) Italian fashion label Danilo Paura launches its [editorial piece](https://www.trendhunter.com/trends/alessandro-micheles) for Fall/Winter 2019 and the aesthetic does not only bank on the atmosphere of New York City, but it also zeroes in on the experiences of a number of creative minds. The individuals spotlighted in the brand's campaign include Leta Sobierajski who is an independent designer and art director, famed street golfer Tiger Hood, hairdresser Jake Ungrey, and activist Emily DaButt who also is an illustrator, designer, and researcher. Danilo Paura enlists photo and video duo Ragazzi Nei Paraggi who pulls off the project with style, successfully relating the intended storytelling effect that reveals the "natural environment" of each creative. In the [Fall/Winter 2019 collection](https://www.trendhunter.com/trends/siegelman-stable-1), the [Alpaca](https://www.trendhunter.com/trends/boucl-alpaca-dropped-shoulder-aviator-jacket) Sweater is spotlighted. Image Credit: Danilo Paura/ Ragazzi Nei Paraggi ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 90% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Storytelling in Fashion Editorials:** Using storytelling techniques in fashion editorials creates immersive and engaging experiences for consumers. - **Collaboration with Creative Minds:** Partnering with independent designers, artists, and activists brings fresh perspectives and diverse talent to fashion campaigns. - **Local Aesthetic Inspiration:** Drawing inspiration from specific geographic locations like New York City adds authenticity and a sense of place to fashion collections. ### Where This Applies - **Fashion Photography:** Incorporating storytelling elements in fashion photography opens up new creative opportunities and allows for unique visual narratives. - **Fashion Design:** Collaborating with independent designers and artists can lead to innovative and boundary-pushing fashion designs. - **Fashion Marketing:** Using local aesthetics and collaborating with creative minds can help fashion brands create compelling marketing campaigns that resonate with target consumers. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)