# Collaborative Student Design Contests The Danier Design Challenge Brings Creativity From Students By Michael Baxter | Published 2014-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/danier-design-challenge References: [youtube](https://www.youtube.com/watch?v=wPwnv494zIM&feature=youtu.be) & [danierdesignchallenge](http://danierdesignchallenge.com/Pages/AboutTheContest.aspx) The annual Danier design challenge puts the mind of [aspiring young designers](https://www.trendhunter.com/trends/lebanese-students-design-in-conflict) to the test in a way that many students can only dream of. Chief Marketing Officer Elizabeth Margles spoke with Trend Hunter about the challenges of a designer, the Danier design challenge, being a young designer and the creative process. Danier is a behemoth in the fashion industry. With such strong presence in not only leather but fashion as a whole, it’s only right that the brand keeps its eye on not only what’s current, but what’s next. This ideology extends past just the clothes and into the [next crop of designer](https://www.trendhunter.com/trends/dry-cleaning-exhibition). With the Danier design challenge, Ryerson students are given the opportunity to design a legitimate piece for Danier to be sold in some of their stores. If you’re looking to be a professional, the challenge isn’t just a competition, but a true opportunity. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Collaborative Design Contests:** Design contests that involve collaboration among multiple participants. - **Youth Engagement in Design:** Increasing focus on engaging young designers in the creative process. - **Industry-specific Design Challenges:** Design challenges that are exclusively focused on a particular industry. ### Industries Being Reshaped - **Fashion:** The fashion industry can utilize collaborative design contests to engage with young designers and identify innovative new design ideas. - **Education:** Educational institutions can incorporate industry-specific design challenges to provide students with opportunities to apply their skills and gain real-world experience. - **Retail:** Retail companies can use design challenges as a way to identify fresh new talent and stay ahead of competition in terms of innovation and design. ## Related on Trend Hunter - [Children-Focused Design Contests](https://www.trendhunter.com/trends/little-artists-design-contest.md) - [Creative-Centric Campaigns](https://www.trendhunter.com/trends/cfda-and-swarovski.md) - [Next Generation Art Designs](https://www.trendhunter.com/trends/designers-of-tomorrow.md) - [Dream Dorm Design Courses](https://www.trendhunter.com/trends/command-brand-hannah-brown.md) - [Eight-Month Design Residency Programs](https://www.trendhunter.com/trends/design-residency-program.md) - [Seating Solution Design Projects](https://www.trendhunter.com/trends/metaproject.md) - [Gamified Fashion Customizations](https://www.trendhunter.com/trends/dkny-x-fashionverse.md) - [Diverse Community Creator Programs](https://www.trendhunter.com/trends/champion-creators-program.md) - [Creative Urban Collaborative Fashion](https://www.trendhunter.com/trends/a-days-march.md)