# Hollywood-Inspired Makeup Estée Lauder's Great-Grandaughter Danielle Lauder Launched a Beauty Line By Grace Mahas | Published 2019-11-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/danielle-lauder References: [thetrendspotter.net](https://www.thetrendspotter.net/top-international-fashion-news-of-the-week-17-11-19/) & [instagram](https://www.instagram.com/p/B40FAxgBUSZ/) Danielle Lauder, the great-granddaughter of iconic cosmetic founder Esteé Lauder, recently announced the launch of her own makeup collected titled Act IV. The new range pays homage to the history of [Hollywood](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks) with its tagline -- ‘Beauty that makes you the star’ and will launch in January 2020. According to Danielle Lauder, “[The] inspiration was classic Hollywood icons like Veronica Lake or Brigitte Bardot, sitting at their vanities with beautiful pieces." Act VI includes seven [high-quality products](https://www.trendhunter.com/trends/la-beaut-collection) including the Spotlight Highlighter, the Best Picture Multi-Look Palette, the Party Puff Starlucent Filtered Powder, the Cinematic Complexion Liquid, the Luxe Lip Crème, the Lip Duet Tint & Balm, and the Brushed by Fame Makeup Brush Kit. Image Credit: @daniellelauder/Instagram ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 87% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Classic Hollywood-inspired Makeup:** Disruptive innovation opportunity: Create a line of makeup that captures the glamour and elegance of classic Hollywood, appealing to consumers who want to channel iconic Hollywood icons. - **Celebrity Beauty Lines:** Disruptive innovation opportunity: Launch a beauty line endorsed by a celebrity or influencer to capitalize on their fan base and create a connection between the brand and the consumer. - **High-quality Makeup Collections:** Disruptive innovation opportunity: Develop a range of premium makeup products that focus on quality and performance, targeting consumers who are willing to invest in luxurious cosmetics. ### Who This Affects Most - **Cosmetics:** Disruptive innovation opportunity: Incorporate innovative ingredients or formulations into cosmetics to create unique and highly desirable beauty products. - **Celebrity Endorsements:** Disruptive innovation opportunity: Develop a platform or service that connects celebrities with brands for endorsement deals, simplifying the process of collaboration and negotiation. - **Luxury Goods:** Disruptive innovation opportunity: Introduce technology-driven features or customization options to luxury goods, providing unique and exclusive experiences for high-end consumers. ## Related on Trend Hunter - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Luxurious Beauty Launches](https://www.trendhunter.com/trends/la-beaut.md) - [Actress-Approved Prestigious Beauty Brands](https://www.trendhunter.com/trends/daisy-edgarjones.md) - [Intricately Designed Compact Powders](https://www.trendhunter.com/trends/pink-gateau-powder-compact.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Luxury Beauty Brand Launches](https://www.trendhunter.com/trends/la-beaut-louis-vuitton.md)