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# Shoe-Branded LGBTQ Initiatives
Daniela Uribe is Donating a Portion of its Proceeds to Stonewall

By Elena Rahman | Published 2022-05-19 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/daniela-uribe
References: [daniela-uribe](https://daniela-uribe.com/)

Daniela Uribe is a gender-inclusive, Latin-owned show company. The brand partner with the [Stonewall Community Foundation](https://www.trendhunter.com/trends/brooklyn-stonewall-inn-edition) to support the [LGBTQ](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection)+ communities. As Pride Month approaches, the company is gearing up to show its support through a charitable initiative.

For every pair of shoes sold, Daniela Uribe will donate $10.00 to the Stonewall Community Foundation in order to help the organization fund its work towards a more LGBTQ+ inclusive world. The foundation aims to make a difference on the issues that batter in the targetted communities. These issues include education, violence, family acceptance, health, and more. Moreover, Stonewall funds vital work at the intersection of [LGTBQ](https://www.trendhunter.com/trends/petsmart-pride-collection)+ liberation and racial justice. Consumers can visit Daniela Uribe's website to participate in the charitable event.

Image Credit: Daniela Uribe

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 55% | Activity: 62% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity)

## Key Themes

### Key Themes Behind This Trend

- **Gender-neutral Fashion:** The rise of gender-neutral clothing collections provides an opportunity for brands to cater to a diverse and inclusive demographic.
- **Branded Social Support:** Companies taking action to support social causes can enhance their public image and improve customer loyalty.
- **LGBTQ+ Collaboration:** Collaborations with LGBTQ+ organizations offer businesses a chance to make a positive impact on the community and expand their reach.

### Where This Applies

- **Fashion Industry:** The fashion industry can leverage its influence to promote social change and address urgent issues like discrimination and inclusion.
- **E-commerce:** E-commerce platforms can work with socially-conscious brands to create spaces specifically focused on supporting marginalized communities.
- **Non-profit Organizations:** Non-profit organizations, such as the Stonewall Community Foundation, can partner with businesses to impact causes they advocate, driving social change and awareness.

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