# Opulent Floral Headpieces Beauty Scene's Whimsical Exclusive is Lensed by Daniel Martinez Guillen By Jana Pijak | Published 2017-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/daniel-martinez-guillen References: [beautyscene.net](http://www.beautyscene.net/beauty-2/daniel-martinez-guillen/) & [danielmartinezguillen](http://www.danielmartinezguillen.com/) Photographer Daniel Martinez Guillen captures this whimsical Anastasia Akhmameteva editorial for Beauty Scene. The image series spotlights bright cosmetics and [handcrafted headpieces](https://www.trendhunter.com/trends/wonders-of-nature) that embody an air of femininity. Hair and makeup for this image series is courtesy of Eva Casanova who collaborates with Loreak Espai Floral to bring the editorial's [bold vision to life](https://www.trendhunter.com/trends/femininity-in-bloom). Pairing fresh-faced makeup with pops of red lip color, peach-hued eyeshadows, and feathered brows, Casanova opts for makeup that is subtle and summer-ready. The beauty expert also opts for slicked back tresses for model Anastasia who appears elegant while sporting [fresh flower headwear](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent). This Beauty Scene exclusive's most memorable headpieces include those crafted with layered flowers of different shades and sizes -- resulting in eco accessories that double as art. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 91% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Floral Fashion:** Create sustainable fashion accessories using fresh flowers and eco-friendly materials. - **Handcrafted Headpieces:** Innovate with handcrafted headwear using unique materials for an elegant and bold statement. - **Fresh-faced Summer Makeup:** Experiment with subtle and light makeup looks that are perfect for the summer season. ### Sectors Adopting This - **Fashion:** Fashion brands can create eco-friendly and headcrafted accessories that merge art and fashion perfectly to take a stand on sustainable clothing. - **Beauty:** Beauty companies can release beauty products that offer a summer-ready fresh look that complements headpieces and empowers women. - **Florist:** Florists can expand their services and provide customers with handcrafted headpieces and eco-friendly accessories that showcase their artistry perfectly. ## Related on Trend Hunter - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md) - [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Stunning Dried Flower Arrangements](https://www.trendhunter.com/trends/east-olivia.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md)