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# Branded Outsole Luxe Footwear
Daniel Lee's Burburry FW23 Footwear Highlights the Soles

By Amy Duong | Published 2023-05-11 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/daniel-lee
References: [hypebeast](https://hypebeast.com/uk/2023/5/daniel-lee-burberry-fall-winter-2023-mens-blue-sole-shoe-equestrian-knight-logo)

Danie Lee presents his new [Burberry](https://www.trendhunter.com/trends/tricker) collection designed for the Fall/Winter 2023 season and it highlights the footwear series. The debut shines a spotlight on the house's heritage [Equestrian Knight](https://www.trendhunter.com/trends/burberry-b-shield-scarf) logo. Burberry unveils a closer look at the soles of the shoes as a part of the inaugural range.

The bottoms are detailed with rich blue tones under the [formal derby soes](https://www.trendhunter.com/trends/derby-hiker) before it is debossed with an Equestrian Knight logo and the house's Prorsum insignia. It takes on a dark tonal look with black as the predominant tone with blue branding to follow the overarching theme. The same look is further outlined on a pair of black kitten heels detailed with faux fur trimmings.

Image Credit: Burberry, [hypebeast](https://hypebeast.com/uk/2023/5/daniel-lee-burberry-fall-winter-2023-mens-blue-sole-shoe-equestrian-knight-logo)

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 73% | Activity: 37% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury)

## Key Themes

### What Makes This Trend Stand Out

- **Branded Outsole Footwear:** Opportunity for shoe brands to incorporate unique branding on footwear soles for added aesthetic appeal and consumer engagement.
- **Heritage Logo Highlighting:** Possibility for brands to showcase their history and tradition through the use of iconic logos on footwear and other apparel items.
- **Chromatic Sole Detailing:** Potential for shoe brands to experiment with bold, colorful detailing on footwear soles as a statement piece.

### Sectors Adopting This

- **Fashion Retail:** Fashion retailers can incorporate branded sole detailing across their footwear line to differentiate from competitors and drive consumer engagement.
- **Luxury Footwear:** Luxury footwear designers can utilize heritage logos and custom sole detailing as a premium selling point and unique design feature.
- **Athletic Footwear:** Athletic footwear brands can experiment with bold and vibrant sole colors to appeal to consumers seeking a unique and eye-catching design.

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