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# Phantasmagorical Beast Illustrations
The Daniel Horowitz 365 Series Pairs Animals with the Surreal

By Jordan Sowunmi | Published 2013-01-24 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/daniel-horowitz
References: [flavorwire](http://www.flavorwire.com/365197/daniel-horowitzs-surrealist-illustrations-of-birds-and-beasts) & [drawingdujour.tumblr](http://drawingdujour.tumblr.com/)

Daniel Horowitz is a New York-based illustrator and [mixed media artist](https://www.trendhunter.com/trends/what-are-you-looking-at) with a penchant for blending fantastical elements and animals in his work. Earlier this year, Daniel Horowitz created the '365 Series,' a collection of illustrations for each day of the year, at the rate of one drawing a day.

While the theme and content of each drawing varies, one major staple features Daniel Horowitz illustrating [animals in unusual and fantasy-like settings](https://www.trendhunter.com/trends/anima), including two regal fish in identical dresses and high-heels, eyes fixated on the camera; a glamour shot of a Betty Draper lookalike, a possum wrapped comfortably around her face; a horse standing in front of a lake, a large and effervescent bird taking a bite out of his midsection. Each image is imaginative, unconventional and undoubtedly jarring.

Despite his eye for the [abnormal and nontraditional](https://www.trendhunter.com/trends/design-miami-2024), Daniel Horowitz is a darling of major media companies. His work has appeared in the New York Times, the Wall Street Journal, and GQ.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 50% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique)

## Key Themes

### Key Themes Behind This Trend

- **Fantastical Animal Illustrations:** An opportunity for artists, publishers, and entertainment companies to introduce a new genre of illustrations and animations that blur the line between reality and fantasy
- **365-day Art Challenge:** An opportunity for social media, e-commerce, and art supplies companies to promote challenges that encourage daily creative expression and showcase products and creations
- **Unconventional Art Themes:** An opportunity for galleries, artists, and art collectors to expand their collections with rare themed artworks that challenge the norm and captivate audiences

### Where This Applies

- **Art and Design:** An industry that can explore new niches and opportunities that emerge from the merging of reality and fantasy in visual arts
- **Publishing and Media:** An industry that can leverage unconventional illustrations and content to create a new type of entertainment that appeals to audiences' curiosity and sense of imagination
- **Social Media and Marketing:** An industry that can tap into the growing trend of social media challenges and user-generated content to promote engagement and connect with audiences through creative expression

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