# High-Waisted Undies as Outerwear The Daniel Cheetham Lingerie Shoot Shows Fun Inside-Out Fashion By Renee Ramsarran | Published 2011-02-20 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/daniel-cheetham-lingerie-shoot References: [fashionserved](http://www.fashionserved.com/gallery/Lingerie-Shoot/874134) & [behance.net](http://www.behance.net/danielcheetham/frame) Granny panties take on a whole new level of sexy in this Daniel Cheetham Lingerie shoot. The red-lipped model sports a lacy high-waisted pair as well as a nude-colored pair of undergarments in this playful photo series. The pops of color, from the green tights to the crimson pumps, play well against the mostly black wardrobe. The Daniel Cheetham Lingerie Shoot, styled by Sonia Genders, shows off the stunning model's inner sex kitten. **Implications** - Consumers respond favorably to fashions that are re-imaginings of already existing products, because it fuses new content with items they are already familiar with. Businesses can profit by marketing their items or campaigns as mash-ups, which is a cost-effective alternative to new products. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 95% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Underwear as Outerwear:** Businesses can tap into the trend of using underwear as outerwear by offering creative and stylish options that are both comfortable and fashionable. - **Re-imagined Fashion:** There is a market for re-imagined fashion that takes familiar items and gives them a new twist, allowing businesses to create unique and eye-catching designs. - **Colorful Accents:** Incorporating pops of color into wardrobe choices can create visually appealing looks, providing an opportunity for businesses to create accessories and clothing with bold and vibrant color options. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can take advantage of the trend of high-waisted underwear as outerwear by offering a wide range of stylish options for consumers to choose from. - **Lingerie and Underwear:** The lingerie and underwear industry can create innovative designs that cater to the trend of using high-waisted underwear as a fashion statement. - **Accessories:** The accessories industry can capitalize on the trend of colorful accents by offering a variety of accessories, such as shoes, jewelry, and bags, in bold and vibrant colors. ## Related on Trend Hunter - [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md) - [Valentine's-Inspired Period Panties](https://www.trendhunter.com/trends/modibodi.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Colorful Undergarment Sets](https://www.trendhunter.com/trends/hanky-panky.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Confidence-Focused Underwear Ranges](https://www.trendhunter.com/trends/knix-valentines-day-edit.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Luxe Comfort-Forward Loungewear](https://www.trendhunter.com/trends/bloomers-intimates.md)