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# Decadent Desert Shoots
Jacquetta Wheeler Connects with Camels for Daniel Burman and L'Officiel

By Jordan Sowunmi | Published 2011-06-03 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/daniel-burman
References: [zac-fashion](http://zac-fashion.com/jacquetta-wheeler-by-daniel-burman-for-l&#8217officiel-brazil) & [danielburman](http://www.danielburman.com/)

Daniel Burman and Jacquetta Wheeler get up close and personal with some desert-dwelling animals in the June 2011 edition of L'Officiel Brazil.

Daniel Burman captures Wheeler in a series of gorgeous ensembles, including a luxurious red dress that does not fit my concept of traditional desert clothing. Wheeler looks completely at home on the stark, arid landscape. A few shots feature Wheeler her confidently controlling a camel, while others show her standing fearlessly and poised with a parrot on her arm.

The real star of this shoot, however, is the UK-based photographer Daniel Burman. Taking a supermodel to such an unusual setting for fashion photography seems like it could be complicated, but the shoot tells an effective story and is visually stunning.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 83% | Activity: 49% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Luxurious Ensembles:** Opportunity for disruptive innovation in the fashion industry by creating unconventional clothing designs for desert shoots.
- **Unusual Settings:** Opportunity for disruptive innovation in the photography industry by exploring unique and unconventional locations for fashion shoots.
- **Effective Storytelling:** Opportunity for disruptive innovation in the creative industry by developing new ways to tell visually stunning narratives through fashion photography.

### Sectors Adopting This

- **Fashion:** Opportunity for disruptive innovation in the fashion industry by creating unconventional clothing designs for desert shoots.
- **Photography:** Opportunity for disruptive innovation in the photography industry by exploring unique and unconventional locations for fashion shoots.
- **Creative:** Opportunity for disruptive innovation in the creative industry by developing new ways to tell visually stunning narratives through fashion photography.

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