# Moob Autographs Danica Patrick Signs a Man's Chest for 180LA Spot By Going Like Sixty | Published 2009-05-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/danica-patrick-signing-man-boobs References: [boostmobile](http://boostmobile.com/) This new spot from 180LA shows Danica Patrick signing a man's chest and walking away saying he has a nice rack. Danica Patrick, the hot Indy Car racer, and GoDaddy.com girl, is also the Boost girl. I thought a guy eating a burrito after dropping on a dead body was bad, but this tops it. The other campaign spot shows Danica Patrick in her race car while her pit crew, dressed in drag, does its work. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 56% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Celebrity Autographs:** Opportunity for companies to offer unique and personalized autograph experiences through novelty locations or items like a man's chest. - **Gender-bending Advertising:** Opportunity for companies to use unconventional gender roles in their marketing campaigns to provoke conversation and stand out among competitors. - **Sports Sponsorship:** Opportunity for companies to attract a dedicated fanbase and increase brand awareness through sponsorship deals with popular athletes or teams. ### Who This Affects Most - **Entertainment:** Opportunity to create unique fan experiences through celebrity interactions, autograph signings and exclusive behind-the-scenes access to film sets and other entertainment events. - **Advertising:** Opportunity for companies to use unconventional marketing techniques like gender-bending and provocative imagery to create buzz and increase brand exposure. - **Sports:** Opportunity for companies to sponsor popular athletes and teams to increase brand visibility and loyalty among fans, and to capitalize on the booming sports industry by offering sports-related products and services. ## Related on Trend Hunter - [Outdoor-Inspired Beer Spots](https://www.trendhunter.com/trends/ross-chastain.md) - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Racecar-Inspired Dating Experiences](https://www.trendhunter.com/trends/datetona-at-daytona-500.md) - [Beauty Brand-Backed Race Cars](https://www.trendhunter.com/trends/indianapolis-500.md) - [Functional Shot Brand Campaigns](https://www.trendhunter.com/trends/ryde-x-heidi-montag.md) - [Motorsport-Inspired Protein Campaigns](https://www.trendhunter.com/trends/busch-family.md) - [Celebrity-Starring Super Bowl Ads](https://www.trendhunter.com/trends/doja-cat-2.md) - [Cheeky Snack Chip Campaigns](https://www.trendhunter.com/trends/doritos-a-spicy-but-not-too-spicy-plumber.md)