# Costumed Wonderland Editorials Dani Witt and Co. Wear Many Different Masks for Harper's Bazaar UK By Vasiliki Marapas | Published 2015-07-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/dani-witt References: [wearesodroee](http://wearesodroee.com/2015/07/08/the-collections-7/) & [harpersbazaar](http://www.harpersbazaar.co.uk/) Models Dani Witt, Dasha Gold and Lera Tribel star in 'The Collections' editorial, appearing in the August 2015 issue of Harper's Bazaar UK. Instead of many hats, it's [masks](https://www.trendhunter.com/trends/masquerade-mask-1) that the trio of models have in heavy rotation. Each mask slips to reveal not the truth, but yet another mask, sucking the viewer deeper and deeper into a twisted wonderland, where nothing is as it seems. There is a nod to Lewis Caroll and [Alice's Adventures in Wonderland](https://www.trendhunter.com/trends/michaels-alices-adventures-collection), along with other fairytales (Snow White, Little Red Riding Hood). While the modern, grown-up treatment of fairytales in fashion is nothing new, it's the unique and subtle mixture of these different narratives that sets this editorial, photographed by Erik Madigan Heck, apart from the rest. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 92% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Fairy Tale Fashion:** The mixing of different fairy tales in fashion editorials creates unique and subtle storylines for designers to play with. - **Masked Modeling:** The use of masks in fashion editorials adds an element of mystery and intrigue that brands can incorporate into their advertising campaigns. - **Twisted Wonderland Imagery:** The use of surreal and whimsical imagery in fashion editorials can be a disruptive innovation opportunity for photographers and designers. ### Where This Applies - **Fashion Industry:** Fashion designers can use fairy tale fashion trends to create unique and personal clothing lines that stand out on the market. - **Advertising Industry:** Advertising agencies can incorporate masked modeling in their campaigns as a way to add an element of mystery and entice audiences further with their products. - **Photography Industry:** The creation of surreal and whimsical imagery in fashion editorials by photographers can be a disruptive innovation opportunity to add a unique touch to their work and create a new niche market. ## Related on Trend Hunter - [Whimsical Harlequin-Patterned Décor Collections](https://www.trendhunter.com/trends/alices-adventures-collection.md) - [Dark Musical-Film-Inspired Capsules](https://www.trendhunter.com/trends/land-of-oz.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical Halloween Decor Ranges](https://www.trendhunter.com/trends/michaels-alices-adventures-collection.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md)