# Exclusive Songstress Merchandise Lines Urban Outfitters Released the Dangerous Woman Tour Merch By Ell Smith | Published 2017-12-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dangerous-woman-tour References: [hypebae](https://hypebae.com/2017/12/ariana-grande-urban-outfitters-merchandise) To create a hype surrounding her Dangerous Women Tour, Urban Outfitters dropped an [exclusive line of Arianna Grande merchandise](https://www.trendhunter.com/trends/bermensch). The collection is comprised of sweaters, sweatpants, long-sleeved tees and more, appealing to fans of the songstress, and lovers of the [newest streetwear fashions](https://www.trendhunter.com/trends/blackpink-x-paris-saintgermain). Some of the standout items from the nine--piece collection include a pink long-sleeved shirt, that features a Polaroid iteration of the artist's album cover as well as print that reads "Dangerous Woman," in a font that looks as though it was scribbled on the shirt by the celebrity herself. More subtle pieces include a [stylish black nylon bomber](https://www.trendhunter.com/trends/throwback-collection), which features minimalist branding for those looking to more quietly express their fandom. The Urban Outfitters-exclusive collection is available in-store. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 59% | Activity: 35% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Exclusive Merchandise Lines:** Opportunity for brands to collaborate with artists and create exclusive merchandise lines to generate hype and attract fans. - **Streetwear Fashion:** Growing popularity of streetwear fashion presents an opportunity for brands to create trendy merchandise collections that appeal to a broader audience. - **In-store Exclusives:** Brands can leverage in-store exclusives to drive foot traffic and create a sense of urgency among consumers. ### Sectors Adopting This - **Fashion:** Fashion industry can explore collaborations with artists to create exclusive merchandise and tap into the growing market of streetwear fashion. - **Music:** Artists and music labels can partner with retailers to release exclusive merchandise lines, creating additional revenue streams and increasing fan engagement. - **Retail:** Retailers can leverage in-store exclusives to attract customers and differentiate themselves from competitors in a crowded market. ## Related on Trend Hunter - [Daily Style Accessible Fashion](https://www.trendhunter.com/trends/demi-lovato-x-amazon.md) - [Limited-Edition Film-Inspired Apparel](https://www.trendhunter.com/trends/wicked-collection.md) - [Singer-Designed Body Care](https://www.trendhunter.com/trends/god-is-a-woman-1.md) - [Music-Themed Apparel Lines](https://www.trendhunter.com/trends/blackpink-and-fragment.md) - [Coffee Shop Merchandise Collaborations](https://www.trendhunter.com/trends/dunkin-x-ambush.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Music Graphic Tee Capsules](https://www.trendhunter.com/trends/uniqlo-x-babymonster.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md)