# Deliciously Dangerous Shoots Vijat Mohindra Shoots a Gun-Wielding Editorial for Factice #8 By Andrew Loh | Published 2011-11-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dangerous-gun-wielding-shoots References: [ohlalamag](http://www.ohlalamag.com/en/2011/11/bang-bang-by-vijat-mohindra-for-factice-magazine-8.html) & [facticemagazine](http://www.facticemagazine.com/magazine/numero08/issue08.php) The Bang Bang shoot by photographer Vijat Mohindra for Factice Magazine #8 echoes action and drama. The title of the pictorial tells it all: glamorizing violence, the Bang Bang shoot, under the direction of Bradley McPeek, features a triplet of male models switching between the roles of assassins, bodyguards and escorts as they proudly show off their toned, well-built bodies. Styled by Jeff Kim, model Sviatlana Sapeha shines in a [purple Reiss dress](https://www.trendhunter.com/trends/velvet-heat) and [makeup by Colby Smith](https://www.trendhunter.com/trends/il-pranzo-campaign). The model finds herself in grave danger when the weapon-equipped trio in [Ray Ban sunglasses](https://www.trendhunter.com/trends/bouquet-collection-1) and gelled, sleek hair approaches and threatens to harm her. The Bang Bang shoot adds a twist by depicting betrayal among the colleagues, with one of the men under the hands of a pistol-carrying traitor. Finally, the Bang Bang shoot by Vijat Mohindra concludes with the unfortunate demise of one of the characters. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 68% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Violent Glam:** Opportunity for disruptive innovation in the fashion and editorial industries to explore the glamorization of violence in a responsible and ethical manner. - **Role Swapping:** Opportunity for disruptive innovation in the modeling and entertainment industries to experiment with non-traditional roles and gender stereotypes through stylized shoots. - **Narrative Photography:** Opportunity for disruptive innovation in the photography industry to tell engaging stories through visually stunning and dramatic editorial shoots. ### Who This Affects Most - **Fashion:** Opportunity for disruptive innovation in the fashion industry to push boundaries and create thought-provoking designs and trends inspired by violent glam shoots. - **Editorial:** Opportunity for disruptive innovation in the editorial industry to experiment with non-traditional storytelling through visually impactful pictorials like the Bang Bang shoot. - **Entertainment:** Opportunity for disruptive innovation in the entertainment industry to challenge traditional gender roles and create compelling characters through stylized role-swapping shoots. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)