# Death-Defying Advertisements The Old Spice Danger Zone Man Survives the Elements By Carly Foy | Published 2011-04-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/danger-zone-man References: [adrants](http://www.adrants.com/2011/04/old-spice-introduces-danger-zone-man.php) & [oldspice](http://www.oldspice.ca/) The newest line of [Old Spice](https://www.trendhunter.com/trends/old-spice-holidudes), 'Danger Zone,' has showcased a talented new star, affectionately known as 'Danger Zone Man.' In the Jungle Wilderness commercial, the 'Danger Zone Man' is seen surfacing from sinking sand. He then starts on a cleverly delivered rant about his defiance of possible danger. The commercial proceeds to 'Danger Zone Man' getting hit by a large truck, strolling through a piranha-infested pond and walking without flesh on his bones. Of course, the man manages to sit and simply state, "You'll smell like you have nothing to worry about." The newest advertisement has managed to defy critics' belief that the [Isiah Mustafa commercial](https://www.trendhunter.com/trends/dove-mencare-deodorant) was a one-off, making the 'Danger Zone Man' a must-see for anyone who has an appreciation for the brand. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 32% | Activity: 74% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Branded Stunt Performances:** The 'Danger Zone Man' showcases the potential for branded advertisements that feature death-defying stunts and daring performances. - **Extreme Advertising Campaigns:** The Old Spice 'Danger Zone' campaign highlights the opportunity for companies to create attention-grabbing ad campaigns by pushing the boundaries of what is considered safe or normal. - **Unconventional Brand Ambassadors:** The success of the 'Danger Zone Man' demonstrates the potential for brands to use unconventional and daring individuals as brand ambassadors, creating a unique and memorable brand image. ### Where This Applies - **Personal Care Products:** The Old Spice 'Danger Zone' campaign presents an opportunity for personal care product companies to break the mold and embrace bold and daring marketing strategies. - **Sports and Outdoor Brands:** The success of the 'Danger Zone Man' opens up possibilities for sports and outdoor brands to create captivating ad campaigns that incorporate extreme stunts and adventurous scenarios. - **Entertainment and Media:** The 'Danger Zone Man' trend suggests that entertainment and media industries can explore collaborations with daring individuals to create captivating and attention-grabbing content. ## Related on Trend Hunter - [Deodorant Stick Personable Mascots](https://www.trendhunter.com/trends/swaggy-spice.md) - [Sweat-Reducing Advisers](https://www.trendhunter.com/trends/no-sweat-predictor.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Meat Sweat Campaigns](https://www.trendhunter.com/trends/meat-sweat-defense-kit-1.md) - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md) - [Odor-Fighting Body Deodorant Ranges](https://www.trendhunter.com/trends/old-spice-total-body-deodorant.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Mountain Soda Campaigns](https://www.trendhunter.com/trends/the-mountain-dude.md)