# Mineral-Enriched Coffees Danger Coffee by Dave Asprey is an Excellent Example of Biohacking By Kalin Ned | Published 2022-08-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/danger-coffee References: [dangercoffee](https://dangercoffee.com/en-ca)  Popular with the wellness movement, biohacking—or basically 'do-it-yourself biology'—is an act of taking full control of your body and mind, and Danger Coffee by Dave Asprey helps you do just that. The clean and mold-free blend is full of antioxidants, anti-inflammatories, and micro-nutrients. Danger Coffee relies on a patent-pending remineralized formula that delivers more than 50 trace minerals, nutrients, and electrolytes to the body. This clean, toxin-free recipe delivers an unbelievable nutrient boost in the morning while allowing one to indulge in a delicious brew. It is also a great companion for fasting. Dave Asprey, a legendary biohacker, sourced the beans for Danger Coffee directly from a farm and hand-picked them for their quality, superb flavor, and elevated performance. Individuals may expect pleasant nutty sweetness combined with a lasting tobacco finish. Image Credit: Danger Coffee by Dave Asprey ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 79% | Activity: 96% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Biohacking Coffee:** The trend of biohacking coffee is growing with products like Danger Coffee which gives drinkers a nutrient-packed boost. - **Mineral-enriched Beverages:** Mineral-enriched coffees like Danger Coffee are part of a larger trend of nutrient-rich beverages and could disrupt the traditional coffee industry. - **Clean and Mold-free Formula:** The growing trend of clean and toxin-free formulas in food and drink presents an opportunity for new products like Danger Coffee to capture market share. ### Who This Affects Most - **Coffee:** Mineral-enriched coffees like Danger Coffee could create disruption in the traditional coffee market and appeal to consumers who prioritize health and wellness. - **Wellness:** Biohacking coffee and other nutrient-rich beverages are part of the growing trend of wellness products and could present a disruptive opportunity for wellness companies. - **Nutrition:** The trend of nutrient-enriched beverages like Danger Coffee is part of a larger shift towards healthier and more functional foods, presenting an opportunity for companies in the nutrition industry. ## Related on Trend Hunter - [Mineral-Infused Farm-Direct Coffees](https://www.trendhunter.com/trends/farmdirect-coffee.md) - [Functional Coffee Roasts](https://www.trendhunter.com/trends/enlightener-coffee.md) - [Superfood-Powered Coffee Product](https://www.trendhunter.com/trends/superfood-coffees.md) - [Functional Coffee Blends](https://www.trendhunter.com/trends/incredibrew.md) - [Adaptogenic Coffee Blends](https://www.trendhunter.com/trends/adaptogenic-coffee-blend.md) - [Energy-Boosting Coffee Supplements](https://www.trendhunter.com/trends/coffee-supplements.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Coffee-Flavored Adaptogen Powders](https://www.trendhunter.com/trends/spacegoods-rainbow-dust.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md)