# Blunt Bacon Branding Rachel Brown Updates the Danepak Packaging Design By Jamie Danielle Munro | Published 2014-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/danepak References: [packageinspiration](http://www.packageinspiration.com/danepak.html/) & [behance.net](https://www.behance.net/rachelbrown) Rachel Brown went with a blunt [packaging design](https://www.trendhunter.com/trends/scotts-protein-ball) for the bacon brand Danepak. Most bacon branding doesn't remind viewers that the food in front of them did indeed come from a live animal, but Brown doesn't skirt around this fact with the new design. The front of the package features the outline of a pig with a see-through section underneath. This way, when people look at the branding they can see the [raw bacon](https://www.trendhunter.com/trends/black-label-cinnamon-toast-bacon) inside in the shape of this little porker. While this might turn a few people off, reminding them of where their food is coming from, others are sure to have a quick chuckle before snagging it off the shelves and cooking it up for breakfast. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Blunt Packaging Design:** Exploring packaging designs that directly and boldly represent the origins of food products. - **Transparent Branding:** Using see-through sections in packaging to showcase the product inside and create a unique visual experience. - **Humorous Food Packaging:** Incorporating humor into food packaging designs to engage and entertain consumers while promoting the product. ### Where This Applies - **Food Packaging:** Opportunity to revolutionize food packaging by creating designs that challenge conventional branding methods. - **Meat Products:** Disruptive innovation opportunity in the meat industry to leverage packaging designs that connect consumers with the source and process of meat production. - **Consumer Goods:** Opportunity to create impactful packaging designs in the consumer goods sector that evoke emotional responses and captivate the attention of buyers. ## Related on Trend Hunter - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Farmer-Celebrating Egg Branding](https://www.trendhunter.com/trends/nestfresh-branding.md) - [Accessible Meat Packaging Designs](https://www.trendhunter.com/trends/meatcrafters.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Hardwood-Smoked Bacon Products](https://www.trendhunter.com/trends/bacon-product-range.md) - [Beefy Butcher Bacon Products](https://www.trendhunter.com/trends/streaky-beef-bacon.md) - [Bacon-Scented Wrapping Papers](https://www.trendhunter.com/trends/black-label-bacon-wrapping-paper.md)